Breakfast Cereals in Morocco

 Published On: Nov, 2017 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
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In Morocco, breakfast cereal companies continued to appeal to children as they are the main consumers of their products. These companies used popular cartoon characters on their packaging in order to attract the attention of children and encourage parents to buy their products. In addition, they label their products as containing good ingredients. Manufacturers also targeted fitness enthusiasts and weight-conscious consumers with brands like Fitness (Nestlé Maroc), which contain 0% fat. Products...

Breakfast Cereals in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BREAKFAST CEREALS IN MOROCCO

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Jessy Diffusion SA in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Jessy Diffusion SA: Key Facts
Summary 2 Jessy Diffusion SA: Operational Indicators
Competitive Positioning
Executive Summary
Packaged Food Continues To Record Healthy Growth in 2017
Health and Wellness Trend Continues To Drive Sales of Packaged Food in Morocco
Domestic Key Players Continue To Lead Packaged Food in Morocco
Independent Small Grocers Remains the Leading Distribution Channel in Morocco
Packaged Food in Morocco Is Expected To Record Positive Growth
Key Trends and Developments
Health and Wellness Trend Continues To Drive Sales in Packaged Food
Distribution of Packaged Food in Morocco in 2017
Consumer Foodservice in Morocco
Packaged Food Expected To Record Positive Healthy Growth Over the Forecast Period
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
Summary 3 Research Sources

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