Chocolate Confectionery in Malaysia

 Published On: Jul, 2017 |    No of Pages: 31 |  Published By: Euromonitor | Format: PDF
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Consumers continued to indulge in chocolate confectionery as companies organised aggressive price promotions and advertising campaigns to attract their attention. Consumers preferred small portions to control their intake of chocolate confectionery. This forced players to focus more on chocolate pouches and bags and countlines in 2016 and 2017. For instance, Kit Kat Mini was introduced in April 2017 to cater to consumers who prefer the small portion control offered by bite-size products.

Chocolate Confectionery in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CHOCOLATE CONFECTIONERY IN MALAYSIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Chocolate Confectionery by Category: Volume 2012-2017
Table 2 Sales of Chocolate Confectionery by Category: Value 2012-2017
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017
Table 5 Sales of Chocolate Tablets by Type: % Value 2012-2017
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2013-2017
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2014-2017
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2012-2017
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Nestlé (m) Bhd in Packaged Food (malaysia)
Strategic Direction
Key Facts
Summary 1 Nestlé (M) Bhd: Key Facts
Summary 2 Nestlé (M) Bhd: Operational Indicators
Competitive Positioning
Summary 3 Nestlé (M) Bhd: Competitive Position 2017
Executive Summary
Unstable Living Costs Discourage Demand for Packaged Food
Price Hikes for Packaged Food Drive Shift in Consumers' Preferences
Players Run Marketing Events and Launch New Products To Gain Share
Grocery Retailers Switch Strategies To Retain Foothold
Packaged Food Is Predicted To Grow Positively Over the Forecast Period
Key Trends and Developments
Rising Inflation and Living Costs Discourage Consumption of Packaged Food
Packaging Innovation Stimulates Demand for Packaged Food
Players Leverage on Marketing Campaigns and New Products To Sustain Foothold
Packaged Food Players' Cross-category Product Diversification and Collaboration
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2012-2017
Table 18 Sales of Packaged Food by Category: Value 2012-2017
Table 19 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 20 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 21 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 24 Penetration of Private Label by Category: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format and Category: % Value 2017
Table 27 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
Summary 4 Research Sources

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