Breakfast Cereals in Belgium

 Published On: Oct, 2016 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
The main trend within breakfast cereals is the demand for natural, authentic and simple recipes. Indeed, as in other food categories, the consumer is firstly concerned by the healthiness and the quality of the food he/she is eating. In that sense, consumers believe that “going back to basics” is the best option. Hot cereals, which posted the highest retail volume growth of 10% in 2016, is clearly benefiting from this return to basics. Indeed, largely consisting of oatmeal, hot cereals are seen...

Euromonitor International's Breakfast Cereals in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BREAKFAST CEREALS IN BELGIUM

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Etn Franz Colruyt NV in Packaged Food (belgium)
Strategic Direction
Key Facts
Summary 1 Etn Franz Colruyt NV: Key Facts
Summary 2 Etn Franz Colruyt NV: Operational Indicators
Internet Strategy
Private Label
Summary 3 Etn Franz Colruyt NV: Private Label Portfolio
Competitive Positioning
Summary 4 Etn Franz Colruyt NV: Competitive Position 2015
Executive Summary
Packaged Food Value Sales Continue To Grow But Volume Sales Slow Down
the Belgian Consumer Is Health- and Environment-conscious
Private Label Is Growing in Volume, Value and Quality
the Leading Player Grows and the Competition Strengthens
Modest Expectations for Packaged Food Over the Forecast Period
Key Trends and Developments
Health Is the Fuel of the Packaged Food Industry
Convenient Is More Valuable
Clean Labelling Is the Wake-up Call
Flexitarianism Is Coming
Private Label Is the Biggest and It Continues To Grow
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources

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