Lotte Confectionery Co Ltd in Packaged Food (South Korea)

 Published On: Nov, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Lotte Confectionery Co strongly focused on extending the flavours of its popular brands during 2016 and 2017. In addition to banana and green tea within biscuits, confectionery and cake, the company continued to introduce new flavours, which attracted consumers. Melon flavour for biscuits and cakes also attracted consumers during the summer season in 2017. As a leading player in the snacks industry, the company aims to boost stagnated domestic sales with unusual products, and also plans to enter...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaged Food market;
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Strategic Direction
Key Facts
Summary 1 Lotte Confectionery Co Ltd: Key Facts
Summary 2 Lotte Confectionery Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Lotte Confectionery Co Ltd: Competitive Position 2017

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