Lotte Confectionery Co Ltd in Packaged Food (South Korea)

 Published On: Dec, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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As a solid leading player in biscuits and confectionery, Lotte Confectionery continues its development of new categories through new products. Since 2014, the company has focused on introducing premium biscuits, confectionery and ice cream, which was successful in attracting adult consumers. As the number of children in the country continued to decline due to a lower birth rate, manufacturers are seeking new solutions to boost decreasing biscuits, confectionery and ice cream sales. Lotte...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Lotte Confectionery Co Ltd: Key Facts
Summary 2 Lotte Confectionery Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Lotte Confectionery Co Ltd: Competitive Position 2015

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