Breakfast Cereals in the US

 Published On: Oct, 2015 |    No of Pages: 41 |  Published By: Euromonitor | Format: PDF
Led by millennials, time-pressed consumers continue to turn away from sit-down breakfast options in favour of more portable snacks they can eat while on the go. Sometimes called the “snackification” of US food, several smaller but rapidly-growing categories are emerging to challenge breakfast cereals for share of the breakfast meal occasion. Products like snack bars, Greek yoghurt and even biscuits (ie Belvita) offer a high-protein, energising breakfast that can be consumed on the go, and saw...

Euromonitor International's Breakfast Cereals in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BREAKFAST CEREALS IN THE US
LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 2 Sales of Breakfast Cereals by Category: Value 2010-2015
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
Table 7 Distribution of Breakfast Cereals by Format: % Value 2010-2015
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
General Mills Inc in Packaged Food (usa)
Strategic Direction
Key Facts
Summary 1 General Mills Inc: Key Facts
Summary 2 General Mills Inc: Operational Indicators
Competitive Positioning
Summary 3 General Mills Inc: Competitive Position 2015
Kroger Co in Packaged Food (usa)
Strategic Direction
Key Facts
Summary 4 Kroger Co: Key Facts
Summary 5 Kroger Co: Operational Indicators
Internet Strategy
Private Label
Summary 6 Kroger Co: Private Label Portfolio
Competitive Positioning
Summary 7 Kroger Co: Competitive Position 2014
Executive Summary
the "snackification" of Packaged Food Continues
"clean Label" Commitments Proliferate
"big Food" Loses Share To Smaller Brands
Convenience Wins the Day
the Corporate Landscape Is Set To Change in the Coming Years
Key Trends and Developments
the "snackification" of Packaged Food Continues in the US
Mounting Distrust of "big Food" Amongst Consumers
"clean Label" Makes Major Inroads
Mergers and Acquisitions Pepper the Landscape in 2015
Convenience-focused Channels Win
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources

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