Sanitarium Health Food Co, The in Packaged Food (New Zealand)

 Published On: Dec, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
The Sanitarium Health Food Co’s strategy is primarily to offer healthy food, which is captured in the company’s slogan “health wellbeing”. It continues to develop healthy foods, mainly in the form of product extensions of its well-known brands. In line with the company’s focus on health and wellness, Sanitarium led the way in introducing the health star rating system for its various products in 2015. The company places great emphasis on presenting itself as socially responsible, to the extent...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Packaged Food market;
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Strategic Direction
Key Facts
Summary 1 The Sanitarium Health Food Co: Key Facts
Competitive Positioning
Summary 2 The Sanitarium Health Food Co: Competitive Position 2015

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