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This econometric study covers the latent demand outlook for canned Mexican foods across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 4,800 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for canned Mexican foods. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India). This study gives, however, my estimates for the latent demand, or the P.I.E., for canned Mexican foods in India. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of India. For each state or union territory, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
Table Of Contents: 1 INTRODUCTION 91.1 Overview 91.2 What is Latent Demand and the P.I.E.? 91.3 The Methodology 101.3.1 Step 1. Product Definition and Data Collection 111.3.2 Step 2. Filtering and Smoothing 121.3.3 Step 3. Filling in Missing Values 121.3.4 Step 4. Varying Parameter, Non-linear Estimation 121.3.5 Step 5. Fixed-Parameter Linear Estimation 131.3.6 Step 6. Aggregation and Benchmarking 131.4 Frequently Asked Questions (FAQ) 141.4.1 Category Definition 141.4.2 Units 141.4.3 Methodology 152 SUMMARY OF FINDINGS 172.1 The Latent Demand in India 172.2 Top 100 Cities Sorted By Rank 192.3 Latent Demand by Year in India 213 ANDAMAN & NICOBAR ISLANDS 223.1 Latent Demand by Year - Andaman & Nicobar Islands 223.2 Cities Sorted by Rank - Andaman & Nicobar Islands 233.3 Cities Sorted By District - Andaman & Nicobar Islands 234 ANDHRA PRADESH 244.1 Latent Demand by Year - Andhra Pradesh 244.2 Cities Sorted by Rank - Andhra Pradesh 254.3 Cities Sorted By District - Andhra Pradesh 315 ARUNACHAL PRADESH 365.1 Latent Demand by Year - Arunachal Pradesh 365.2 Cities Sorted by Rank - Arunachal Pradesh 375.3 Cities Sorted By District - Arunachal Pradesh 396 ASSAM 406.1 Latent Demand by Year - Assam 406.2 Cities Sorted by Rank - Assam 416.3 Cities Sorted By District - Assam 457 BIHAR 487.1 Latent Demand by Year - Bihar 487.2 Cities Sorted by Rank - Bihar 497.3 Cities Sorted By District - Bihar 538 CHANDIGARH 568.1 Latent Demand by Year - Chandigarh 568.2 Cities Sorted by Rank - Chandigarh 578.3 Cities Sorted By District - Chandigarh 579 CHHATTISGARH 589.1 Latent Demand by Year - Chhattisgarh 589.2 Cities Sorted by Rank - Chhattisgarh 599.3 Cities Sorted By District - Chhattisgarh 6310 DADRA & NAGAR HAVELI 6610.1 Latent Demand by Year - Dadra & Nagar Haveli 6610.2 Cities Sorted by Rank - Dadra & Nagar Haveli 6710.3 Cities Sorted By District - Dadra & Nagar Haveli 6711 DAMAN & DIU 6811.1 Latent Demand by Year - Daman & Diu 6811.2 Cities Sorted by Rank - Daman & Diu 6911.3 Cities Sorted By District - Daman & Diu 6912 DELHI 7012.1 Latent Demand by Year - Delhi 7012.2 Cities Sorted by Rank - Delhi 7112.3 Cities Sorted By District - Delhi 7413 GOA 7613.1 Latent Demand by Year - Goa 7613.2 Cities Sorted by Rank - Goa 7713.3 Cities Sorted By District - Goa 7914 GUJARAT 8014.1 Latent Demand by Year - Gujarat 8014.2 Cities Sorted by Rank - Gujarat 8114.3 Cities Sorted By District - Gujarat 8815 HARYANA 9415.1 Latent Demand by Year - Haryana 9415.2 Cities Sorted by Rank - Haryana 9515.3 Cities Sorted By District - Haryana 9916 HIMACHAL PRADESH 10216.1 Latent Demand by Year - Himachal Pradesh 10216.2 Cities Sorted by Rank - Himachal Pradesh 10316.3 Cities Sorted By District - Himachal Pradesh 10617 JAMMU & KASHMIR 10817.1 Latent Demand by Year - Jammu & Kashmir 10817.2 Cities Sorted by Rank - Jammu & Kashmir 10917.3 Cities Sorted By District - Jammu & Kashmir 11218 JHARKHAND 11418.1 Latent Demand by Year - Jharkhand 11418.2 Cities Sorted by Rank - Jharkhand 11518.3 Cities Sorted By District - Jharkhand 12019 KARNATAKA 12419.1 Latent Demand by Year - Karnataka 12419.2 Cities Sorted by Rank - Karnataka 12519.3 Cities Sorted By District - Karnataka 13220 KERALA 13820.1 Latent Demand by Year - Kerala 13820.2 Cities Sorted by Rank - Kerala 13920.3 Cities Sorted By District - Kerala 14421 LAKSHADWEEP 14821.1 Latent Demand by Year - Lakshadweep 14821.2 Cities Sorted by Rank - Lakshadweep 14921.3 Cities Sorted By District - Lakshadweep 14922 MADHYA PRADESH 15022.1 Latent Demand by Year - Madhya Pradesh 15022.2 Cities Sorted by Rank - Madhya Pradesh 15122.3 Cities Sorted By District - Madhya Pradesh 16123 MAHARASHTRA 17023.1 Latent Demand by Year - Maharashtra 17023.2 Cities Sorted by Rank - Maharashtra 17123.3 Cities Sorted By District - Maharashtra 18124 MANIPUR 19024.1 Latent Demand by Year - Manipur 19024.2 Cities Sorted by Rank - Manipur 19124.3 Cities Sorted By District - Manipur 19325 MEGHALAYA 19425.1 Latent Demand by Year - Meghalaya 19425.2 Cities Sorted by Rank - Meghalaya 19525.3 Cities Sorted By District - Meghalaya 19726 MIZORAM 19826.1 Latent Demand by Year - Mizoram 19826.2 Cities Sorted by Rank - Mizoram 19926.3 Cities Sorted By District - Mizoram 20027 NAGALAND 20127.1 Latent Demand by Year - Nagaland 20127.2 Cities Sorted by Rank - Nagaland 20227.3 Cities Sorted By District - Nagaland 20328 ORISSA 20428.1 Latent Demand by Year - Orissa 20428.2 Cities Sorted by Rank - Orissa 20528.3 Cities Sorted By District - Orissa 21029 PONDICHERRY 21429.1 Latent Demand by Year - Pondicherry 21429.2 Cities Sorted by Rank - Pondicherry 21529.3 Cities Sorted By District - Pondicherry 21530 PUNJAB 21630.1 Latent Demand by Year - Punjab 21630.2 Cities Sorted by Rank - Punjab 21730.3 Cities Sorted By District - Punjab 22231 RAJASTHAN 22631.1 Latent Demand by Year - Rajasthan 22631.2 Cities Sorted by Rank - Rajasthan 22731.3 Cities Sorted By District - Rajasthan 23332 SIKKIM 23832.1 Latent Demand by Year - Sikkim 23832.2 Cities Sorted by Rank - Sikkim 23932.3 Cities Sorted By District - Sikkim 23933 TAMIL NADU 24033.1 Latent Demand by Year - Tamil Nadu 24033.2 Cities Sorted by Rank - Tamil Nadu 24133.3 Cities Sorted By District - Tamil Nadu 26134 TRIPURA 28034.1 Latent Demand by Year - Tripura 28034.2 Cities Sorted by Rank - Tripura 28134.3 Cities Sorted By District - Tripura 28335 UTTAR PRADESH 28435.1 Latent Demand by Year - Uttar Pradesh 28435.2 Cities Sorted by Rank - Uttar Pradesh 28535.3 Cities Sorted By District - Uttar Pradesh 30136 UTTARAKHAND 31636.1 Latent Demand by Year - Uttarakhand 31636.2 Cities Sorted by Rank - Uttarakhand 31736.3 Cities Sorted By District - Uttarakhand 32037 WEST BENGAL 32237.1 Latent Demand by Year - West Bengal 32237.2 Cities Sorted by Rank - West Bengal 32337.3 Cities Sorted By District - West Bengal 33238 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 34038.1 Disclaimers & Safe Harbor 34038.2 ICON Group International, Inc. 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