The 2016-2021 Outlook for Women's and Children's Plastic and Vinyl Handbags and Purses in the United States

 Published On: Sep, 2015 |    No of Pages: 623 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for women's and children's plastic and vinyl handbags and purses across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 9,400 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for women's and children's plastic and vinyl handbags and purses. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for women's and children's plastic and vinyl handbags and purses in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
1.4 Frequently Asked Questions (FAQ) 14
1.4.1 Category Definition 14
1.4.2 Units 14
1.4.3 Methodology 15
2 SUMMARY OF FINDINGS 17
2.1 Latent Demand in The US 17
3 FAR WEST 19
3.1 Executive Summary 19
3.2 Latent Demand by Year - Alaska 21
3.3 Cities Sorted by Rank - Alaska 22
3.4 Cities Sorted by Zipcode - Alaska 24
3.5 Latent Demand by Year - California 25
3.6 Cities Sorted by Rank - California 26
3.7 Cities Sorted by Zipcode - California 44
3.8 Latent Demand by Year - Hawaii 61
3.9 Cities Sorted by Rank - Hawaii 62
3.10 Cities Sorted by Zipcode - Hawaii 65
3.11 Latent Demand by Year - Nevada 67
3.12 Cities Sorted by Rank - Nevada 68
3.13 Cities Sorted by Zipcode - Nevada 70
3.14 Latent Demand by Year - Oregon 71
3.15 Cities Sorted by Rank - Oregon 72
3.16 Cities Sorted by Zipcode - Oregon 76
3.17 Latent Demand by Year - Washington 79
3.18 Cities Sorted by Rank - Washington 80
3.19 Cities Sorted by Zipcode - Washington 87
4 GREAT LAKES 93
4.1 Executive Summary 93
4.2 Latent Demand by Year - Illinois 94
4.3 Cities Sorted by Rank - Illinois 95
4.4 Cities Sorted by Zipcode - Illinois 107
4.5 Latent Demand by Year - Indiana 118
4.6 Cities Sorted by Rank - Indiana 119
4.7 Cities Sorted by Zipcode - Indiana 125
4.8 Latent Demand by Year - Michigan 130
4.9 Cities Sorted by Rank - Michigan 131
4.10 Cities Sorted by Zipcode - Michigan 139
4.11 Latent Demand by Year - Ohio 146
4.12 Cities Sorted by Rank - Ohio 147
4.13 Cities Sorted by Zipcode - Ohio 158
4.14 Latent Demand by Year - Wisconsin 168
4.15 Cities Sorted by Rank - Wisconsin 169
4.16 Cities Sorted by Zipcode - Wisconsin 176
5 MID-ATLANTIC 182
5.1 Executive Summary 182
5.2 Latent Demand by Year - Delaware 184
5.3 Cities Sorted by Rank - Delaware 185
5.4 Cities Sorted by Zipcode - Delaware 187
5.5 Latent Demand by Year - District of Columbia 188
5.6 Cities Sorted by Rank - District of Columbia 189
5.7 Cities Sorted by Zipcode - District of Columbia 189
5.8 Latent Demand by Year - Maryland 190
5.9 Cities Sorted by Rank - Maryland 191
5.10 Cities Sorted by Zipcode - Maryland 198
5.11 Latent Demand by Year - New Jersey 204
5.12 Cities Sorted by Rank - New Jersey 205
5.13 Cities Sorted by Zipcode - New Jersey 215
5.14 Latent Demand by Year - New York 224
5.15 Cities Sorted by Rank - New York 225
5.16 Cities Sorted by Zipcode - New York 241
5.17 Latent Demand by Year - Pennsylvania 256
5.18 Cities Sorted by Rank - Pennsylvania 257
5.19 Cities Sorted by Zipcode - Pennsylvania 272
6 NEW ENGLAND 286
6.1 Executive Summary 286
6.2 Latent Demand by Year - Connecticut 288
6.3 Cities Sorted by Rank - Connecticut 289
6.4 Cities Sorted by Zipcode - Connecticut 294
6.5 Latent Demand by Year - Maine 298
6.6 Cities Sorted by Rank - Maine 299
6.7 Cities Sorted by Zipcode - Maine 302
6.8 Latent Demand by Year - Massachusetts 304
6.9 Cities Sorted by Rank - Massachusetts 305
6.10 Cities Sorted by Zipcode - Massachusetts 313
6.11 Latent Demand by Year - New Hampshire 320
6.12 Cities Sorted by Rank - New Hampshire 321
6.13 Cities Sorted by Zipcode - New Hampshire 324
6.14 Latent Demand by Year - Rhode Island 326
6.15 Cities Sorted by Rank - Rhode Island 327
6.16 Cities Sorted by Zipcode - Rhode Island 329
6.17 Latent Demand by Year - Vermont 330
6.18 Cities Sorted by Rank - Vermont 331
6.19 Cities Sorted by Zipcode - Vermont 333
7 PLAINS 334
7.1 Executive Summary 334
7.2 Latent Demand by Year - Iowa 336
7.3 Cities Sorted by Rank - Iowa 337
7.4 Cities Sorted by Zipcode - Iowa 342
7.5 Latent Demand by Year - Kansas 346
7.6 Cities Sorted by Rank - Kansas 347
7.7 Cities Sorted by Zipcode - Kansas 351
7.8 Latent Demand by Year - Minnesota 354
7.9 Cities Sorted by Rank - Minnesota 355
7.10 Cities Sorted by Zipcode - Minnesota 361
7.11 Latent Demand by Year - Missouri 366
7.12 Cities Sorted by Rank - Missouri 367
7.13 Cities Sorted by Zipcode - Missouri 373
7.14 Latent Demand by Year - Nebraska 378
7.15 Cities Sorted by Rank - Nebraska 379
7.16 Cities Sorted by Zipcode - Nebraska 382
7.17 Latent Demand by Year - North Dakota 384
7.18 Cities Sorted by Rank - North Dakota 385
7.19 Cities Sorted by Zipcode - North Dakota 387
7.20 Latent Demand by Year - South Dakota 388
7.21 Cities Sorted by Rank - South Dakota 389
7.22 Cities Sorted by Zipcode - South Dakota 391
8 ROCKIES 392
8.1 Executive Summary 392
8.2 Latent Demand by Year - Colorado 393
8.3 Cities Sorted by Rank - Colorado 394
8.4 Cities Sorted by Zipcode - Colorado 399
8.5 Latent Demand by Year - Idaho 403
8.6 Cities Sorted by Rank - Idaho 404
8.7 Cities Sorted by Zipcode - Idaho 406
8.8 Latent Demand by Year - Montana 407
8.9 Cities Sorted by Rank - Montana 408
8.10 Cities Sorted by Zipcode - Montana 410
8.11 Latent Demand by Year - Utah 411
8.12 Cities Sorted by Rank - Utah 412
8.13 Cities Sorted by Zipcode - Utah 416
8.14 Latent Demand by Year - Wyoming 419
8.15 Cities Sorted by Rank - Wyoming 420
8.16 Cities Sorted by Zipcode - Wyoming 422
9 SOUTHEAST 423
9.1 Executive Summary 423
9.2 Latent Demand by Year - Alabama 425
9.3 Cities Sorted by Rank - Alabama 426
9.4 Cities Sorted by Zipcode - Alabama 431
9.5 Latent Demand by Year - Arkansas 435
9.6 Cities Sorted by Rank - Arkansas 436
9.7 Cities Sorted by Zipcode - Arkansas 440
9.8 Latent Demand by Year - Florida 443
9.9 Cities Sorted by Rank - Florida 444
9.10 Cities Sorted by Zipcode - Florida 458
9.11 Latent Demand by Year - Georgia 471
9.12 Cities Sorted by Rank - Georgia 472
9.13 Cities Sorted by Zipcode - Georgia 480
9.14 Latent Demand by Year - Kentucky 487
9.15 Cities Sorted by Rank - Kentucky 488
9.16 Cities Sorted by Zipcode - Kentucky 493
9.17 Latent Demand by Year - Louisiana 497
9.18 Cities Sorted by Rank - Louisiana 498
9.19 Cities Sorted by Zipcode - Louisiana 503
9.20 Latent Demand by Year - Mississippi 507
9.21 Cities Sorted by Rank - Mississippi 508
9.22 Cities Sorted by Zipcode - Mississippi 512
9.23 Latent Demand by Year - North Carolina 515
9.24 Cities Sorted by Rank - North Carolina 516
9.25 Cities Sorted by Zipcode - North Carolina 524
9.26 Latent Demand by Year - South Carolina 531
9.27 Cities Sorted by Rank - South Carolina 532
9.28 Cities Sorted by Zipcode - South Carolina 537
9.29 Latent Demand by Year - Tennessee 541
9.30 Cities Sorted by Rank - Tennessee 542
9.31 Cities Sorted by Zipcode - Tennessee 548
9.32 Latent Demand by Year - Virginia 553
9.33 Cities Sorted by Rank - Virginia 554
9.34 Cities Sorted by Zipcode - Virginia 560
9.35 Latent Demand by Year - West Virginia 565
9.36 Cities Sorted by Rank - West Virginia 566
9.37 Cities Sorted by Zipcode - West Virginia 569
10 SOUTHWEST 571
10.1 Executive Summary 571
10.2 Latent Demand by Year - Arizona 572
10.3 Cities Sorted by Rank - Arizona 573
10.4 Cities Sorted by Zipcode - Arizona 577
10.5 Latent Demand by Year - New Mexico 580
10.6 Cities Sorted by Rank - New Mexico 581
10.7 Cities Sorted by Zipcode - New Mexico 584
10.8 Latent Demand by Year - Oklahoma 586
10.9 Cities Sorted by Rank - Oklahoma 587
10.10 Cities Sorted by Zipcode - Oklahoma 591
10.11 Latent Demand by Year - Texas 594
10.12 Cities Sorted by Rank - Texas 595
10.13 Cities Sorted by Zipcode - Texas 609
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 622
11.1 Disclaimers & Safe Harbor 622
11.2 ICON Group International, Inc. User Agreement Provisions 623

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