Breakfast Cereals in Italy

 Published On: Nov, 2017 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
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Consumers in Italy continue to look at cereal products with suspicion due to concerns over gluten consumption and product origin. While organic certification represents a guarantee in many cases, higher retail prices for organic products act as a deterrent for many families. Besides the increasing presence on shelves of organic products, Italy also saw a growing number of products from local manufacturers, often made with alternative cereals to wheat.

Breakfast Cereals in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BREAKFAST CEREALS IN ITALY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 2 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 7 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Coop Italia Scarl in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 1 Coop Italia scarl: Key Facts
Summary 2 Coop Italia scarl: Operational Indicators
Internet Strategy
Private Label
Summary 3 Coop Italia scarl: Private Label Portfolio
Competitive Positioning
Summary 4 Coop Italia scarl: Competitive Position 2017
Nestlé Italiana SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 5 Nestlé Italiana SpA: Key Facts
Summary 6 Nestlé Italiana SpA: Operational Indicators
Competitive Positioning
Summary 7 Nestlé Italiana SpA: Competitive Position 2017
Executive Summary
As Italy Leaves Deflation, Promotional Activity Continues To Hinder Margins
Healthy Products Preferred
Private Label Becomes Retailer's Mark
Discounters Continue To Gain Share
Consumption Rates Expected To Remain Low in the Future
Key Trends and Developments
Large Grocery Retailers Increase Focus on Fresh Products
"healthy" Does Not Mean "tasty"
Locally Sourced Or Locally Manufactured? Preventing Distortions Is Critical
Is Reducing Consumption of Meat All About Ethics?
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 8 Research Sources

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