Baby Food in Germany; 2015

 Published On: Oct, 2015 |    No of Pages: 118 |  Published By: Canadean | Format: PDF
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Summary

There are a number of influences currently shaping the baby food market in Germany which are likely to continue over the next few years. Ready-to-eat products are expected to comprise one of the few growth areas in the baby food market in the face of a falling birth rate. Concerns over the health and safety aspects of manufactured baby foods will remain a priority for parents, and products which are organic, hypoallergenic, or possess other health enhancing properties are likely to have the advantage, despite their usually higher price. Confidence in recognised brand names will remain high notwithstanding further contamination scares.

Key Findings

• 2014 saw an upturn in sales over the previous year of 2.5% in value and 2.1% in volume. This was in part due to higher birth numbers, but also to an improvement in the economy, and to strong marketing and product innovation.

• Unusually, the largest sector of the German market is not baby milks but meals & juices. The latter accounted for 47.9% of value sales in 2014 and for 72.6% of volume sales.

• Two major channels of distribution dominate in the baby food sector - drugmarkets and food outlets, the latter principally comprising large supermarkets and hypermarkets.

• Although the economic situation has improved in 2015, growth is expected to be muted over the review period overall. The number of births is also expected to fall.

Synopsis

“Baby Food in Germany” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Germany market.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

• Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

• Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

• Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Executive Summary
Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future
Background to the Market
Births
Live Birth Rates
Live Births by Region
The Baby Population
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Birth by Age of Mother
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Regulations
Marketing Legislation
Market Profile
Overview
Definitions
Key Features & Developments
Manufacturers & Brands
Baby Milks
Key Features & Developments
Per Capita Trends
Sector Segmentation
Manufacturers & Brands
Baby Cereals
Key Features & Developments
Per Capita Trends
Sector Segmentation
Manufacturers & Brands
Baby Meals & Juices
Key Features & Developments
Per Capita Trends
Sector Segmentation
Manufacturers & Brands
Baby Teas
Key Features & Developments
Per Capita Trends
Sector Segmentation
Manufacturers & Brands
Finger Foods
Key Features & Developments
Per Capita Trends
Sector Segmentation
Manufacturers & Brands
Retailaing
Grocery Structure
Drugstore Retailing
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
Hipp GmbH & Co Vertrieb KG
Milupa Nutricia GmbH (Danone)
Nestlé Deutschland AG
BWK
Humana Milchunion (Deutsches Milchkontor)
Production & Foreign Trade
Production
Imports
Exports
The Future
Future Determinants
Live Birth Trends
Consumer Attitudes
Health Guidelines
Future Trends
Economic Background
Political & Economic Summary
Economic Background
Appendix
What is this Report About?
Time Frame
Product Category Coverage
Methodology
About ERC – a division of Canadean
Disclaimer


List of Tables

Table 1: Baby Food: % Growth, 2008-2014
Table 2: Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014
Table 3: Projected Market Size, 2020 & Growth Rates, 2014-2020
Table 4: Birth & Population Trends, 2004-2014
Table 5: Breakdown of Live Births by Land, 2008-2013
Table 6: Baby Population, 2004-2014
Table 7: Baby Food Shopping Habits, 2008
Table 8: Frequency of Buying Baby Food, 2006
Table 9: Marriages & Divorces, 2008-2014
Table 10: Average Age of Mothers at the Birth of Children, 2005-2013
Table 11: Births by Age of Mother, 2010-2013
Table 12: Number of Women of Childbearing Age by Age Group, 2014
Table 13: Working Women, 2008-2014
Table 14: Breastfeeding Duration for Women Giving Birth in a Breastfeeding-Friendly Hospital, 2006
Table 15: Breastfeeding by Age of Baby, 2001 & 2005
Table 16: Baby Food, Advertising Expenditure, 2006-2009
Table 17: Baby Food: Market Value, Current Prices, 2008-2014
Table 18: Baby Food: Market Value, Constant Prices, 2008-2014
Table 19: Baby Food: Market Value, US Dollars, 2008-2014
Table 20: Baby Food: Market Volume, 2008-2014
Table 21: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
Table 22: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
Table 23: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
Table 24: Baby Food: Per Capita Consumption, 2008-2014
Table 25: Baby Food: Trends in Manufacturer Share, 2008-2014
Table 26: Baby Food: Manufacturer Shares by Sector, Value, 2014
Table 27: Baby Food: Manufacturer Shares by Sector, Volume, 2014
Table 28: Baby Milks: Sector Trends, 2008-2014
Table 29: Total Retail Sales of Baby Milks, by Value, 2012-2014
Table 30: Baby Milks: Per Capita Expenditure & Consumption, 2008-2014
Table 31: Baby Milks: Market Segmentation, 2008-2014
Table 32: HA Baby Milks: Market Segmentation, 2008-2014
Table 33: Powdered Baby Milks: Brand Price Positioning, 2015
Table 34: Liquid Baby Milks: Brand Price Analysis, 2015
Table 35: Baby Milks: Manufacturer Market Share Trend, Value, 2008-2014
Table 36: Baby Milks: Manufacturer Market Share Trends, Volume, 2008-2014
Table 37: Baby Milks: Brand Shares, 2008-2014
Table 38: Baby Milks: Brands by Segment, 2015
Table 39: Baby Cereals: Sector Trends, 2008-2014
Table 40: Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014
Table 41: Baby Cereals: Market Segmentation, 2008-2014
Table 42: Baby Cereals: Brand Price Positioning, 2015
Table 43: Baby Cereals: Manufacturer Shares, Value, 2008-2014
Table 44: Baby Cereals: Manufacturer Shares, Volume, 2008-2014
Table 45: Baby Meals & Juices: Sector Trends, 2008-2014
Table 46: Baby Meals & Juices: Per Capita Expenditure & Consumption, 2008-2014
Table 47: Baby Meals & Juices: Segmentation, by Type2008-2014
Table 48: Baby Meals & Others: Sales by Age of Baby, 2008-2014
Table 49: Complete Baby Meals: Sales by Age of Baby, 2007
Table 50: Baby Meals: Brand Price Positioning 2015
Table 51: Baby Drinks: Brand Price Positioning, 2015
Table 52: Baby Meals & Juices: Manufacturer Shares, Value, 2008-2014
Table 53: Baby Meals & Juices: Manufacturer Shares, Volume,2008-2014
Table 54: Baby Meals & Juices: Brand Shares, Volume,2008-2014
Table 55: Teas : Sector Trends, 2008-2014
Table 56: Baby Teas: Per Capita Expenditure & Consumption, 2008-2014
Table 57: Baby Teas: Brand Price Poisitioning, 2015
Table 58: Baby Teas: Manufacturer Shares, Value, 2008-2014
Table 59: Baby Teas: Manufacturer Shares, Volume, 2008-2014
Table 60: Finger Food: Sector Trends, 2008-2014
Table 61: Finger Food: Per Capita Expenditure & Consumption, 2008-2014
Table 62: Finger Foods: Retail Prices by Manufacturer, Brand and Product, 2015
Table 63: Finger Food: Manufacturer Shares, Value, 2008-2014
Table 64: Finger Food: Manufacturer Shares, Volume, 2008-2014
Table 65: Number of Large-Scale Food Outlets, 2008-2013
Table 66: Turnover of Large-Scale Food Outlets, 2008-2013
Table 67: Turnover of Leading German Food Retailers, 2008-2014
Table 68: Leading German Food Retailers: Outlet Numbers, 2008-2014
Table 69: Trends in Drugmarkets, Chemists & Pharmacies, 2008-2013
Table 70: Turnover of Leading Drugmarket Operators, 2008-2014
Table 71: Grocery Turnover of Leading Drugmarket Operators, 2008-2014
Table 72: Leading Drugmarket Operators: Outlet Numbers, 2008-2014
Table 73: Reasons for Choice of Place of Purchase of Baby Food, 2012
Table 74: Retail Distribution of Baby Food by Outlet Type, 2008-2014
Table 75: Retail Distribution of Baby Food by Sector, 2005 & 2009
Table 76: Retail Sales of Baby Milk by Type of Outlet, 2012 & 2013
Table 78: Hipp: Market Shares, 2014
Table 79: Hipp: Turnover & Profit, 2008-2013
Table 80: Milupa: Market Shares, 2014
Table 81: Milupa GmbH: Turnover & Employee Trends, 2008-2013
Table 82: Milupa GmbH: Turnover & Employee Trends, 2008-2013
Table 83: Milupa GmbH: Advertising Expenditure, 2011-2013
Table 84: Nestlé: Market Shares, 2014
Table 85: Nestlé Deutschland AG: Financial Highlights, 2008-2013
Table 86: Humana: Market Shares, 2014
Table 87: Imports of Baby Food by Type, Volume, 2008-2014
Table 88: Imports of Baby Food by Type, Value, 2008-2014
Table 89: Imports of Baby Food by Country of Origin, Volume, 2012-2014
Table 90: Imports of Baby Food by Country of Origin, Value, 2012-2014
Table 91: Exports of Baby Food by Type, Volume, 2008-2014
Table 92: Exports of Baby Food by Type, Value, 2008-2014
Table 93: Exports of Baby Food by Country of Destination, Volume, 2012-2014
Table 94: Exports of Baby Food by Country of Destination, Value, 2012-2014
Table 95: Birth & Population Projections, 2008-2020
Table 96: The Baby Population, 2014-2020
Table 97: Number of Women of Childbearing Age by Age Group, 2014 & 2020
Table 98: Baby Food: Market Value Forecasts, Current Prices, 2014-2020
Table 99: Baby Food: Market Value Forecasts, Constant Prices, 2014-2020
Table 100: Baby Food: Market Value Forecasts, US Dollars, 2014-2020
Table 101: Baby Food: Market Volume Forecasts, 2014-2020
Table 102: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020
Table 103: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020
Table 104: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020
Table 105: Baby Food: Per Capita Consumption Forecasts, 2014-2020
Table 106: Economic Indicators, 2008-2015
Table 107: Key Macro-Economic Forecasts, 2014-2020


List of Figures

Figure 1: Baby Food: Market Size, 2008-2014
Figure 2: Baby Food: Market Segmentation, 2014
Figure 3: Baby Food: Manufacturer Shares, 2014
Figure 4: Baby Food: Manufacturer Representation, Value, 2014
Figure 5: Baby Food: Manufacturer Representation, Volume, 2014

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