The Baby Food Market in Germany, 2017

 Published On: Mar, 2017 |    No of Pages: 163 |  Published By: GlobalData | Format: PDF
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Summary

“The Baby Food Market in Germany, 2017” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Germany market.

Increasing numbers of births over the past five years have stimulated sales and led to an increase of 8.6% in retail value and 9.6% in volume consumption between 2010 and 2016. There has been an upturn in the number of births since 2011. One of the largest factors behind the increase in babies over the last two years is probably immigration. In 2015, 20.1% of all births were to women not holding German citizenship. Germany is among the top 20 countries in terms of GDP per capita. It is also a relatively egalitarian society with low levels of poverty. Although the economic situation is fairly good, future growth is expected to be muted. The number of births is also expected to fall towards the end of the period. As a result, between 2016 and 2022 volume sales are expected to rise by only 1.1%.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope

- Rising birth numbers in the last five years have stimulated sales and led to an increase of 9.6% in consumption between 2010 and 2016.
- Unusually, the largest sector of the market is not baby milks but meals & drinks, which accounted for 51% of value sales in 2016 and for 75% of volume sales.
- The market is dominated by Hipp and Milupa (Danone) with 72.5% of value sales in 2016. In third and fourth places, respectively, are BWK and Nestlé.
- There are two major channels of distribution: drugmarkets and food outlets. Drugmarkets currently account for 64.5% of sales, while hypermarkets and supermarkets account for a further 31.5%.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Births
The Consumer
Socio-demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Key Features and Developments
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby Milks
Baby Cereals
Baby Meals & Drinks
Baby Teas
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Hipp GmbH & Co Vertrieb KG
Milupa Nutricia GmbH (Danone)
BWK
Nestlé Deutschland AG
Humana Milchunion (Deutsches Milchkontor)
Distribution
Retail Structure
Drugstore retailing
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth And Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata

List of Tables
Table 1: Birth & Population Trends, 2006-2016
Table 2: Breakdown of Live Births by Land, 2010-2015
Table 3: Marriages & Divorces, 2009-2015
Table 4: Number of Women of Childbearing Age by Age Group, 2014 & 2015
Table 5: Average Age of Mothers at the Birth of Children, 2009-2015
Table 6: Births by Age of Mother, % of Births, 2010 and 2015
Table 7: Working Women, 2010-2015
Table 8: Working Women By Age Group, 2015
Table 9: Breastfeeding Duration for Women Giving Birth in a Breastfeeding-Friendly Hospital, %, 2006
Table 10: Breastfeeding by Age of Baby, 2001 & 2005
Table 11: Market Size, 2016, & Growth Rates, 2010-2016
Table 12: Baby Food: Manufacturer Shares, Value, %, 2010-2016
Table 13: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 14: Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 15: Total Retail Sales of Baby Milks, by Value, 2012-2016
Table 16: Growing-up Milks: Segmentation, % Volume, 2011-2016
Table 17: HA Baby Milks: Segmentation, % Volume, 2010-2016
Table 18: Powdered Baby Milks: Brand Price Positioning Analysis, 2016
Table 19: Liquid Baby Milks: Brand Price Analysis, 2016
Table 20: Baby Milks: Manufacturer Market Share Trend, Value and Volume, 2010-2016
Table 21: Baby Milks: Total Market Manufacturer Share Trends, Value %, 2014 & 2015
Table 22: Baby Cereals: Market Segmentation, % Value, 2010-2016
Table 23: Baby Cereals: Brand Price Positioning Analysis, 2016
Table 24: Baby Cereals : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 25: Baby Meals & Drinks: Segmentation, by Type, % Value, 2010-2016
Table 26: Baby Meals & Others: Sales by Age of Baby, % Value 2010-2016
Table 27: Baby Meals: Brand Price Positioning Analysis, 2016
Table 28: Baby Drinks: Brand Price Positioning, 2016
Table 29: Baby Meals & Drinks: Manufacturer Shares, Value & Volume, %, 2010-2016
Table 30: Baby Teas: Brand Price Positioning, 2016
Table 31: Baby Teas : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 32: Finger Foods: Brand Price Positioning, 2016
Table 33: Finger Foods : Manufacturer Shares, Value & Volume, %, 2010-2016
Table 34: Hipp: Turnover & Profit, € Million, 2009-2014
Table 35: Milupa GmbH: Turnover & Employee Trends, 2009-2014
Table 36: Milupa GmbH: Advertising Expenditure, 2011-2014
Table 37: Nestlé Deutschland AG: Financial Highlights, 2010-2015
Table 38: Packaged Food Sales by Channel, € bn, 2009-2015
Table 39: Trends in Drug Markets & Chemists, 2010-2015
Table 40: Turnover of Leading Drugmarket Operators, 2009-2015
Table 41: Grocery Turnover of Leading Drugmarket Operators, 2009-2014
Table 42: Leading Drugmarket Operators: Outlet Numbers, 2008-2016
Table 43: Reasons for Choice of Place of Purchase of Baby Food, 2012
Table 44: Retail Distribution of Baby Food by Outlet Type, % Value, 2010-2016
Table 45: Retail Sales of Baby Milk by Type of Outlet, 2012 & 2013
Table 46: Key Macro-Economic Indicators, 2010-2017
Table 47: Key Macro-Economic Forecasts 2016-2022
Table 48: Birth & Population Projections, 2006-2022
Table 49: Baby Population, Number of Babies , 2006-2022
Table 50: Number of Women of Childbearing Age by Age Group, 2015 & 2020
Table 51: Baby Food: Market Value, Current Prices, 2010-2016
Table 52: Baby Food: Market Value, Constant Prices, 2010-2016
Table 53: Baby Food: Market Value, US$ Million, 2010-2016
Table 54: Baby Food: Market Volume, Tons, 2010-2016
Table 55: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 56: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 57: Baby Food: Per Capita Expenditure, US$, 2010-2016
Table 58: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 59: Baby Milks: Sector Trends, 2010-2016
Table 60: Baby Milks: Sector Segmentation, Value & Volume, 2010-2016
Table 61: Powder Baby Milks: Brand Price Analysis, 2016
Table 62: Liquid Baby Milks: Brand Price Analysis, 2016
Table 63: Baby Cereals: Sector Trends, 2010-2016
Table 64: Baby Meals & Drinks: Sector Trends, 2010-2016
Table 65: Baby Teas: Sector Trends, 2010-2016
Table 66: Finger Foods: Sector Trends, 2010-2016
Table 67: Imports of Baby Food by Type, Volume, Tons, 2009-2015
Table 68: Imports of Baby Food by Type, Value, € ‘000, 2009-2015
Table 69: Imports of Baby Food by Type, Volume, Tons, 2009-2015
Table 70: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2013-2015
Table 71: Imports of Other Baby Food by Country of Origin, Volume & Value, 2013-2015
Table 72: Exports of Baby Food by Type, Volume, 2009-2015
Table 73: Exports of Baby Food by Type, Value, € 000, 2009-2015
Table 74: Exports of Milks & Cereals by Country of Destination, Volume , 2013-2015
Table 75: Exports of Milks & Cereals by Country of Destination, Value, 2013-2015
Table 76: Exports of Other Baby Food by Country of Destination, Volume & Value, 2013-2015
Table 77: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
Table 78: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
Table 79: Baby Food: Market Value Forecasts, US$ Million, 2016-2022
Table 80: Baby Food: Market Volume, Tons, 2016-2022
Table 81: Baby Food: Per Capita Expenditure, Current Prices, 2016-2012
Table 82: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2012
Table 83: Baby Food: Per Capita Expenditure, US$, 2016-2012
Table 84: Baby Food: Per Capita Consumption, Grams, 2016-2012

List of Figures
Figure 1: Baby Food Shopping Habits, 2008
Figure 2: Baby Food: Market Size, 2010-2016
Figure 3: Baby Food: Market Segmentation, 2016
Figure 4: Baby Food: Per Capita, 2010-2016
Figure 5: Baby Food: Manufacturer Shares, % Value, 2016
Figure 6: Baby Food: Manufacturer Shares by Sector, % Value, 2016
Figure 7: Baby Milks: Sector Trends, 2010-2016
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 9: Baby Milks: Sector Segmentation, Value and Volume, 2011-2016
Figure 10: Baby Cereals & Dry Meals: Sector Trends, 2010-2016
Figure 11: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 12: Baby Meals & Drinks: Sector Trends, 2010-2016
Figure 13: Baby Meals & Drinks: Per Capita Expenditure & Consumption, 2010-2016
Figure 14: Baby Teas: Sector Trends, 2010-2016
Figure 15: Baby Teas: Per Capita Expenditure & Consumption, 2010-2016
Figure 16: Finger Foods: Sector Trends, 2010-2016
Figure 17: Finger Foods: Per Capita Expenditure & Consumption, 2010-2016
Figure 18: Milks & Cereals: Country of Origin, Top Five, % Volume, 2015
Figure 19: Milks & Cereals: Country of Destination, Top Five, % Volume, 2015
Figure 20: Baby Food: Manufacturer Shares, Value, 2016
Figure 21: Baby Food: Manufacturer Shares, Volume, 2016
Figure 22: Baby Food: Market Size, 2016-2022
Figure 23: Baby Food: Market Segmentation, 2022
Figure 24: Baby Food: Per Capita, 2016-2022


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