Baby Food in Indonesia 2015

 Published On: Nov, 2015 |    No of Pages: 89 |  Published By: Canadean | Format: PDF
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Summary

The market for baby food in Indonesia remains extremely underdeveloped despite the large potential size of the market with the third largest number of births in Asia as for 2015. Outside the main cities, the population is relatively poor, often living in primitive conditions and geographically scattered throughout more than 17,000 islands. Processed or convenience food is uncommon and is beyond the means of all but a few. Breastfeeding at some stage is almost universal, although exclusive breastfeeding rates are relatively low, albeit increasing for babies up to the age of three months. Breast milk is generally supplemented quite early on, although these foods are almost always home-prepared, mashed-up versions of fresh food. Wet baby meals are virtually unknown outside the wealthy segments in the large cities although cereals and dry meals are a slowly growing segment.

Key Findings

• Per capita consumption of baby food is increased by 17.3% since 2009.

• Cereals claim some 7.2% of retail sales, while other baby food (largely rusks and biscuits, although a few wet meals are also available) represent only 0.4% of value sales.

• The majority of baby food is distributed through food outlets, with supermarkets and other grocery outlets representing around 94% of baby milk sales by volume in 2015, and 99% of other baby food sales.

• Over the past few years, the supermarket and hypermarket channels have rapidly increased its profiles in the food retailing market in urban areas, and this is reflected in its growing importance in the baby food market.


Synopsis

“Baby Food in Indonesia” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Indonesia market.What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

• Future projections considering various trends which are likely to affect the industry.


Reasons To Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

• Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

1 Executive Summary
1.1. Major Developments
1.2. Market Structure
1.3. Per Capita
1.4. Distribution
1.5. The Suppliers
1.6. The Future
2 Background to the Market
2.1. Births
2.1.1. Live Birth Rates
2.1.2. Births by Region
2.1.3. The Baby Population
2.2. The Consumer
2.2.1. Living Standards
2.2.2. Eating Habits
2.3. Socio-Demographic trends
2.3.1. Family structure
2.3.2. Number of Women of Childbearing Age
2.3.3. Births by Age of Mother
2.4. Working Women
2.4.1. Female Employment
2.4.2. Maternity Legislation
2.5. Breastfeeding Trends
2.5.1. Breastfeeding Promotion
2.5.2. Breastfeeding Prevalence
2.6. Regulations
2.6.1. Marketing Legislation
3 Market Profile
3.1. Overview
3.1.1. Introduction
3.1.2. Key Features & Developments
3.1.3. Manufacturers & Brands
3.2. Baby Milk
3.2.1. Key Features & Developments
3.2.2. Per Capita Trends
3.2.3. Sector Segmentation
3.2.4. Manufacturers & Brands
3.3. Baby Cereals
3.3.1. Key Features & Developments
3.3.2. Per Capita Trends
3.3.3. Sector Segmentation
3.3.4. Manufacturers & Brands
3.4. Wet Meals & Other
3.4.1. Key Features & Developments
3.4.2. Per Capita Trends
3.4.3. Sector Segmentation
3.4.4. Manufacturers & Brands
4 Distribution
4.1. Grocery Structure
4.2. Baby Food Retailing
5 The Suppliers
5.1. Company Profiles
5.1.1. Introduction
5.1.2. PT Nestlé Indonesia
5.1.3. Danone
5.1.4. PT Kalbe Farma PT Sanghiang Perkasa
5.1.5. PT Frisian Flag Indonesia Indonesia
5.1.6. PT Gizindo Prima Nusantara
5.2. Other Suppliers
5.2.1. PT Abbott Indonesia
5.2.2. PT Mead Johnson Indonesia
5.2.3. PT Fonterra Brands Indonesia
6 Production & Foreign Trade
6.1. Production
6.2. Imports
6.3. Exports
7 The Future
7.1. Future Determinants
7.1.1. Live Birth Trends
7.1.2. Consumer Attitudes
7.1.3. Breastfeeding
7.2. Future Trends
8 Economic & Demographic Background
8.1. Political & Economic Summary
8.2. Economic Background
9 Storechecks
10 Appendix
10.1. What is this Report About?
10.2. Time Frame
10.3. Product Category Coverage
10.4. Methodology
10.5. About ERC - a division of Canadean
10.6. Disclaimer

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List of Tables

Table 1: Baby Food: % Growth, 2009-2015
Table 2: Baby Food: Per Capita Consumption & Expenditure, 2014& 2015
Table 3: Projected Market Size, 2021 & Growth Rates, 2015-2021
Table 4: Birth & Population Trends, 2005-2015
Table 5: Population & Fertility Rate by Region, 2012
Table 6: The Baby Population, 2009-2015
Table 7: Selected Socio-Economic Indicators, 2010-2014
Table 8: Population Breakdown by Class, 2008
Table 9: Major Cities and Population, 2014
Table 10: Number of Women of Childbearing Age by Age Group, 2010 & 2014
Table 11: Female Employment Trends, 2012-2015
Table 12: Women in Employment by Age Group, 2015
Table 13: Breastfeeding Rates, 2007 & 2012
Table 14: Breastfeeding Duration by Socio-Economic Status, 2012
Table 15: Infant Feeding Patterns, 2007 & 2012
Table 16: Type of Food Eaten by Babies, 2002-2007
Table 17: Type of Food Eaten by Babies, by Age Group, 2012
Table 18: Consumption of Infant Formula by Age of Baby, 2012
Table 19: Baby Food: Market Value, Current Prices, 2009-2015
Table 20: Baby Food: Market Value, Constant Prices, 2009-2015
Table 21: Baby Food: Market Value, US Dollars, 2009-2015
Table 22: Baby Food: Market Volume, 2009-2015
Table 23: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 24: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 25: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 26: Baby Food: Per Capita Consumption, 2009-2015
Table 27: Baby Food: Manufacturer Shares by Sector (Value), 2015
Table 28: Baby Food: Manufacturer Shares by Sector (Volume), 2015
Table 29: Baby Food: Manufacturer Shares Trends, 2010-2015
Table 30: Baby Milks: Sector Trends, 2009-2015
Table 31: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015
Table 32: Baby Milks: Sector Segmentation, Volume, 2009-2015
Table 33: Baby Milks: Sector Segmentation, Value, 2009-2015
Table 34: Baby Milks: Segmentation by Price Positioning, 2008-2015
Table 35: Baby Milks: Brand Price Positioning Analysis, 2014
Table 36: Baby Milks: Brand Price Positioning Analysis, 2014
Table 37: Powdered Milk Facings, by Pack Size
Table 38: Baby Milks: Manufacturer Shares, 2008-2015
Table 39: First & Second Stage Baby Milks: Manufacturer Shares, 2008-2015
Table 40: Growing-Up Baby Milks: Manufacturer Shares, 2008-2015
Table 41: Baby Milks: Brands by Segment, 2015
Table 42: Baby Cereals & Dry Meals: Sector Trends, 2009-2015
Table 43: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2009-2015
Table 44: Baby Cereals & Dry Meals: Manufacturer Shares, Volume, 2008-2015
Table 45: Baby Cereals & Dry Meals: Manufacturer Shares, Value, 2008-2015
Table 46: Wet Baby Meals & Others: Sector Trends, 2009-2015
Table 47: Wet Baby Meals & Others: Per Capita Expenditure & Consumption, 2009-2015
Table 48: Wet Baby Meals & Others: Segmentation by Type, Volume, 2009-2015
Table 49: Wet Baby Meals & Others: Segmentation by Type, Value, 2009-2015
Table 50: Packaged Food Sales by Channel, Rupiah Billion, 2009-2015
Table 51: Baby Food: Sales by Outlet Type, 2008-2015
Table 52: Nestlé: Market Shares, 2015
Table 53: Danone: Market Shares, 2015
Table 54: Kalbe Nutrition: Market Shares, 2015
Table 55: Friesland Foods: Market Shares, 2015
Table 56: Gizindo: Market Shares, 2015
Table 57: Imports of Milks & Cereals by Country of Origin, Volume, 2010-2014
Table 58: Imports of Milks & Cereals by Country of Origin, Value, 2010-2014
Table 59: Exports of Milks & Cereals by Country of Destination, Volume, 2010-2014
Table 60: Exports of Milks & Cereals by Country of Destination, Value, 2010-2014
Table 61: Exports of Other Baby Food, 2009-2014
Table 62: Birth & Population Projections, 2009-2021
Table 63: Baby Population, 2015-2021
Table 64: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 65: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 66: Baby Food: Market Value Forecasts, US Dollars, 2015-2021
Table 67: Baby Food: Market Volume Forecasts, 2015-2021
Table 68: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021
Table 69: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2015-2021
Table 70: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2015-2021
Table 71: Baby Food: Per Capita Consumption Forecasts, 2015-2021
Table 72: Key Macro-Economic Indicators, 2009-2016
Table 73: Key Macro-Economic Forecasts, 2015-2021
Table 74: Facings Allocation by Product Type

List of Figures

Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Manufacturer Shares, 2015
Figure 4: Baby Food: Manufacturer Representation, Value, 2015
Figure 5: Baby Food: Manufacturer Representation, Volume, 2015

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