Consumer and Market Insights: Meat in France

 Published On: Nov, 2016 |    No of Pages: 159 |  Published By: Canadean | Format: PDF
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Summary
The Meat market in France registered a CAGR of 2.7% during 2010-2015 and is forecast to continue growing in the coming five years. The growth is being supported by high per capita consumption levels and the increasing disposable income of French consumers. Chilled raw packaged meat, both whole cuts and processed, are the largest categories in Meat sector in France. Men in France have both the highest total Meat occasions and the highest per capita consumption occasions compared to women. Manufacturers need to invest more in offering value, premium, and easy to prepare Meat to resonate with French consumers.

Key Findings
- The Meat market in France is forecast to continue growing; however, Meat brands need to know how to target consumers looking for value products, premium options, or time-saving Meat products

- New product launches that offer convenience and are organic and gluten-free will add to the market growth

- Private label brands have a high penetration in the French Meat market

- Men in France have both the highest total Meat occasions and the highest per capita consumption occasions compared to women. Older Consumers enjoy the most private label Meat occasions in France on an annual basis

- Rigid Plastics is the most commonly used packaging material in the French Meat market

Synopsis
Canadean’s Consumer and Market Insights: Meat in France identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Meat in France, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2010-2020, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean’s 20 key consumer trends have on Meat consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the Meat market in France

- Quantify the influence of 20 consumption motivations in the Meat sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table of Contents
Introduction
- Report Scope
- Classifications and definitions
- Methodology

Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index, and Age Profile
- Retail and foodservice figures – Key Takeaways

Market Overview and Consumer Demographics and Pricing Analysis
- Value and volume analysis for the French Meat market
- Impact of exchange rate fluctuations on the French Meat market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education, and urbanization – at category level
- Inter-country comparison of average price per kg by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
- Leading retailers in the French Food market
- Leading distribution channels (value terms) in the French Meat market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category
- Penetration of private label by category in the French Meat market
- Private label growth (in value terms) compared to brands

Packaging
- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast (in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the French Meat market
- Private Label consumption occasions by age and gender in the French Meat market
- Under/Over-consumption levels in the French Meat market by gender and age
- Consumption frequency by type of consumer in the French Meat market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in the French Meat

Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the French Meat market:
- How the trend is influencing consumption in the French Meat market
- How to target the trend in the French Meat market
- How the trend will evolve in the French Meat market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Meat market in the future

Examples of New Product Development
- New products launched in the French Meat market
- New products launched in global Meat market

Actions and Recommendations
- How to successfully target key trends in the French Meat market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health & Wellness definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in € and US$, 2010–2020
Table 3: Market volume growth analysis, 2010–2020
Table 4: Exchange rate fluctuations: US$ to €
Table 5: Market volume growth, by category, 2015–2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by category, 2015
Table 11: Over/ under consumption by gender and age, 2015
Table 12: Level of influence of a consumer survey trend on consumption by volume, 2015
Table 13: Level of influence of a consumer survey trend on consumption by category volume, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010–2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010–2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010–2020
Figure 6: Historic and forecast value analysis by category, 2010–2020
Figure 7: Change in market share by category, 2015–2020
Figure 8: Category volume consumption by age, gender, education, and urbanization,2015
Figure 9: Leading distribution channels, overall Food, 2011–2014
Figure 10: Leading distribution channels, overall Meat market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Packaging analysis – key packaging material, container, closure, and outer type, 2015
Figure 16: Growth in key packaging material, container, closure and outer type, 2015–2020
Figure 17: Consumption occasions by gender and age, 2015
Figure 18: Private label occasions by gender and age, 2015
Figure 19: Heavy, medium, or light consumption by gender, 2015
Figure 20: Heavy, medium, or light consumption by age, 2015
Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 22: Influence of a trend on consumption - by gender, age, income group, and leisure time
Figure 23: Innovative new product launch – global and country specific

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