McDonald's Corp in Consumer Foodservice (USA)

 Published On: Oct, 2015 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
McDonald’s is the leading fast food restaurant in the US, and has only widened its lead over the competition in the last few years, despite seeing a decline in sales in 2014. The brand’s emphasis on quality has been showcased in the last few years, notably with the introduction of the popular McCafé element. This effort to attract customers at all times of the day, particularly breakfast, is continuing, as it is testing new pastries, and even offered free coffee for some of 2014.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Key Facts
Summary 1 McDonald's Corp: Key Facts
Summary 2 McDonald's Corp: Operational Indicators
Company Background
Competitive Positioning
Summary 3 McDonald's Corp: Competitive Position 2014

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