Starbucks Corp in Consumer Foodservice (USA)

 Published On: Oct, 2015 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
After essentially inventing the channel, Starbucks has become the leading brand in specialist coffee shops in the US, with a value share of 61% in 2014. The company closed hundreds of locations during the recession, but reversed its tactics in 2011, returning to aggressive outlet expansion and launching a number of new initiatives intended to drive traffic throughout off-peak day parts (including lunchtime and late afternoons) and boost average sales. The company is constantly innovating,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

STARBUCKS CORP IN CONSUMER FOODSERVICE (USA)

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Starbucks Corp: Key Facts
Summary 2 Starbucks Corp: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Starbucks Corp: Competitive Position 2014

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