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The volume consumption of Ice Cream in Germany is forecast to grow at a CAGR of 2.7% during 2015-2019. Take-home and Bulk Ice Cream is the most consumed Ice Cream category and also has the highest private label penetration in the Ice Cream market. Magnum is one of the leading brands in the Impulse Ice Cream – Single Serve category.
• Ice Cream market in Germany will register moderate growth in volume terms during 2015-2019.
• The high food price inflation is driving German consumers to purchase value for money Ice Cream products.
• Take-home and Bulk Ice Cream accounted for the highest volume share in 2015.
• The Artisanal Ice Cream category will gain market share in value terms during 2015-2019.
• Flexible Packaging will register fastest growth during 2015-2019.
Consumer and Market Insights report on the Ice Cream market in Germany provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
• Market data: Overall market value and volume data with growth analysis for 2015-2019
• Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, Take-home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
• Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Glass, Paper & Board, rigid metal and others; container data for: Bag/Sachet, Bottle, Box, Pouch and others.
Reasons To Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion