Country Profile: Ice Cream Sector in India

 Published On: Jul, 2017 |    No of Pages: 94 |  Published By: GlobalData | Format: PDF
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Summary

Rising temperature during summer and expansion of manufacturing capacity in order to meet increased demand along with new product launches are fuelling growth of the Indian Ice Cream sector. Take-Home and Bulk Ice Cream is the largest market in both value and volume terms, while the Impulse Ice Cream - Single Serve market is forecast to register the fastest growth during 2016-2021, in value terms. Convenience Stores accounted for a leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used packaging material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021.

GlobalData's Country Profile report on the Ice Cream sector in India provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The Ice Cream sector in India is forecast to grow at 11% CAGR in value terms during 2016-2021.
- Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in India.
- Convenience Stores accounted for the leading share in the distribution of Ice Cream products in India, in 2016.
- Amul is the leading brand in value terms in the Indian Ice Cream sector.
- Flexible Packaging is the most commonly used package material in the Indian Ice Cream sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents
1. Report Scope 1
2. Executive summary 3
3. India in the global and regional context 5
3.1. India's share in the Global and Asia-Pacific Ice Cream sector 5
3.2. India compared to other leading countries in Asia-Pacific 6
4. Market size analysis - Ice Cream sector 7
4.1. Value and volume analysis - Ice Cream sector in India 7
4.2. Per capita consumption - India compared to Asia-Pacific and globally 8
4.3. Extent to which consumers are trading up/down-Off-trade 9
4.4. Extent to which consumers are trading up/down-On-trade 10
4.5. Value and volume analysis by markets in the Ice Cream sector 11
4.6. Growth analysis by markets 12
5. Market and category analysis 13
5.1. Per capita consumption analysis by markets 13
5.2. Market analysis: Artisanal Ice Cream 14
5.3. Market analysis: Impulse Ice Cream-Single Serve 15
5.4. Market analysis: Take-Home and Bulk Ice Cream 17
6. Distribution analysis 19
6.1. Distribution channel share analysis: Ice Cream sector 19
6.2. Distribution channel share analysis: Artisanal Ice Cream 20
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 21
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 25
7.3. Brand share analysis by category 29
7.3.1. Impulse Ice Cream-Single Serve 29
7.3.2. Take-Home and Bulk Ice Cream 31
7.4. Private label share analysis 32
8. Health & Wellness analysis 34
8.1. Market size analysis by Health & Wellness claims 34
8.2. Market share analysis - Health & Wellness product attributes 35
8.3. Market size analysis - Health & Wellness consumer benefits 37
8.4. Leading companies in the Indian Health & Wellness market 39
9. Packaging analysis 40
9.1. Packaging share and growth analysis by package material 40
9.2. Packaging share analysis by package material 41
9.3. Packaging share and growth analysis by pack type 42
9.4. Packaging share analysis by pack type 43
9.5. Packaging share and growth analysis by closure type 44
9.6. Packaging share analysis by closure type 45
9.7. Packaging share and growth analysis by primary outer type 46
9.8. Packaging share analysis by primary outer type 47
10. Macroeconomic analysis 48
10.1. GDP per Capita 51
10.2. Population and population growth 52
10.3. Consumer Price Index 53
10.4. Population breakdown by age 54
11. Consumer graphics 55
11.1. Consumption by Gender 55
11.2. Consumption by Age 56
11.3. Consumption by Education 57
11.4. Consumption by Degree of Urbanization 58
12. Methodology 59
13. Definitions 60
14. Appendix 72
15. About GlobalData 85
16. Disclaimer 86
17. Contact Us 87

List of Tables
Table 1: Volume share of India in the global and Asia-Pacific Ice Cream sector, 2011-2021 5
Table 2: Growth analysis by markets, 2016-2021 12
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 16
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 16
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18
Table 7: Brand Value and Volume - Ice Cream sector, 2016 24
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market, 2016 25
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market, 2016 28
Table 10: Brand Value and Volume - Dairy-Based category 29
Table 11: Brand Value and Volume - Water-Based category 30
Table 12: Brand Value and Volume - Dairy-Based category 31
Table 13: Use of primary outer type by markets (in pack units), 2016 47
Table 14: Consumption of Ice Cream by Gender and markets (Kg Million,2016) 55
Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016) 56
Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016) 57
Table 17: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016) 58
Table 18: Market Definitions 60
Table 19: Category Definitions 62
Table 20: Channel Definitions 63
Table 21: Health & Wellness: Product Attributes-Food Minus 64
Table 22: Health & Wellness: Product Attributes - Free From 65
Table 23: Health & Wellness: Product Attributes - Functional & Fortified 66
Table 24: Health & Wellness: Product Attributes - Naturally Healthy 67
Table 25: Health & Wellness: Product Attributes - Food Intolerance 68
Table 26: Health & Wellness: Consumer Benefits - Health Management 69
Table 27: Health & Wellness: Analysis by Consumer Benefits 70
Table 28: Health & Wellness: Consumer Benefits - Performance 71
Table 29: Market Value for Artisanal Ice Cream - by category (INR Million) 2011-2021 72
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 72
Table 31: Market Volume for Artisanal Ice Cream - by category (Kg Million) 2011-2021 72
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (INR Million) 2011-2021 73
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 73
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Kg Million) 2011-2021 74
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (INR Million) 2011-2021 74
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 74
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Kg Million) 2011-2021 75
Table 38: Sector Value for Ice Cream - by market (INR Million) 2011-2021 75
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 76
Table 40: Sector Volume for Ice Cream - by market (Kg Million) 2011-2021 77
Table 41: Components of change- by Market (Off-trade) 78
Table 42: Components of change- by Market (On-trade) 78
Table 43: Ice Cream Sales Distribution in India- by Markets (INR Million), 2016 79
Table 44: Key Health & Wellness product attributes driving sales in India (INR Million) 80
Table 45: Key Health & Wellness consumer benefits driving sales in India (INR Million) 80
Table 46: Packaging Material (in Million pack units) 81
Table 47: Container Type (in Million pack units) 81
Table 48: Closure Type (in Million pack units) 82
Table 49: Primary Outer Type (in Million pack units) 82
Table 50: Exchange Rates: (US$-INR), 2011-2021 83
Table 51: GDP Per Capita (INR) 83
Table 52: Population 83
Table 53: Consumer Price Index 84
Table 54: Age Profile (Millions of Persons) 84

List of Figures
Figure 1: India compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape 6
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7
Figure 3: Per capita consumption in India compared to global and Asia-Pacific average, 2011-2021 8
Figure 4: Degree of trading up/down in the Indian Ice Cream sector-Off-trade, 2015-2016 9
Figure 5: Degree of trading up/down in the Indian Ice Cream sector-On-trade, 2015-2016 10
Figure 6: Value and volume growth analysis by markets, 2016-2021 11
Figure 7: Per capita consumption (by markets) in India compared to global and Asia-Pacific average, 2016 13
Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 14
Figure 9: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 15
Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 17
Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 19
Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 20
Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 21
Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 22
Figure 15: Leading brands in the Indian Ice Cream sector, value and volume share, 2016 23
Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 25
Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 27
Figure 18: Private label penetration by markets (value terms), 2016 32
Figure 19: Growth analysis, private label and brands, (2011-2016) 33
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 34
Figure 21: Value analysis by Health & Wellness product attributes, 2016 35
Figure 22: Volume analysis by Health & Wellness product attributes, 2016 36
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 37
Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 38
Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Impulse Ice Cream - Single Serve 39
Figure 26: Leading companies in the Health & Wellness market by value, 2016 - Impulse Ice Cream - Single Serve 39
Figure 27: Packaging share and growth analysis by package material, 2011-2021 40
Figure 28: Use of package material by markets (in pack units), 2016 41
Figure 29: Packaging share and growth analysis by pack type, 2011-2021 42
Figure 30: Use of pack type by markets (in pack units), 2016 43
Figure 31: Packaging share and growth analysis by closure type, 2011-2021 44
Figure 32: Use of closure type by markets (in pack units), 2016 45
Figure 33: Packaging share and growth analysis by primary outer type, 2011-2021 46
Figure 34: Use of primary outer type by markets (in pack units), 2016 47
Figure 35.1: Relative comparison of countries based on PEST analysis 48
Figure 35.2: Relative comparison of countries based on PEST analysis 49
Figure 35.3: Relative comparison of countries based on PEST analysis 50
Figure 36: India's GDP per capita, 2011-2016 51
Figure 37: Population growth in India, 2011-2016 52
Figure 38: Consumer Price Index, India, 2010-2016 53
Figure 39: Age Profile, India, 2016 54
Figure 40: Consumption of Ice Cream by Gender, India, 2016 55
Figure 41: Consumption of Ice Cream by age, India, 2016 56
Figure 42: Consumption of Ice Cream by education, India, 2016 57
Figure 43: Consumption of Ice Cream by urbanization, India, 2016 58
Figure 44: About GlobalData 85


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