Country Profile: Ice Cream Sector in Russia

 Published On: Jul, 2017 |    No of Pages: 97 |  Published By: GlobalData | Format: PDF
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Summary

Russia represents the largest market in the East European Ice Cream sector. Growing segment of ice creams with novel and functional benefits is expected to remain the major growth driver in the Russian Ice Cream sector. Of the three markets, Artisanal Ice Cream is the largest in value and volume terms, while the Take-Home and Bulk Ice Cream market is forecast to register the fastest growth during 2016-2021. On-trade transactions account for the leading share in the distribution of Ice Creams in the country. Flexible Packaging is the most commonly used packaging material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. Unilever, Russky-Kholod and Talosto Shahty are the leading market players in the Russian Ice Cream sector.

GlobalData's Country Profile report on the Ice Cream sector in Russia provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- Russia accounted for 55.7% value share in the Eastern European Ice Cream sector.
- The Ice Cream sector in Russia is forecast to grow at 7.1% CAGR in value terms during 2016-2021.
- Take-Home and Bulk Ice Cream market is forecast to register the fastest growth during 2016-2021.
- On-trade transactions account for the leading share in the distribution of Ice Cream products in Russia.
- Flexible Packaging is the most commonly used package material in the Russian Ice Cream sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Russia in the global and regional context 5
3.1. Russia's share in the Global and Eastern European Ice Cream sector 5
3.2. Russia compared to other leading countries in Eastern Europe 6
4. Market size analysis - Ice Cream sector 7
4.1. Value and volume analysis - Ice Cream sector in Russia 7
4.2. Per capita consumption - Russia compared to Eastern Europe and globally 8
4.3. Value and volume analysis by markets in the Ice Cream sector 9
4.4. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Artisanal Ice Cream 12
5.3. Market analysis: Impulse Ice Cream-Single Serve 13
5.4. Market analysis: Take-Home and Bulk Ice Cream 16
6. Distribution analysis 19
6.1. Distribution channel share analysis: Ice Cream sector 19
6.2. Distribution channel share analysis: Artisanal Ice Cream 20
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 21
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 27
7.3. Brand share analysis by category 33
7.3.1. Impulse Ice Cream-Single Serve 33
7.3.2. Take-Home and Bulk Ice Cream 36
7.4. Private label share analysis 38
8. Health & Wellness analysis 40
8.1. Market size analysis by Health & Wellness claims 40
8.2. Market share analysis - Health & Wellness product attributes 41
8.3. Market size analysis - Health & Wellness consumer benefits 43
9. Packaging analysis 45
9.1. Packaging share and growth analysis by package material 45
9.2. Packaging share analysis by package material 46
9.3. Packaging share and growth analysis by pack type 47
9.4. Packaging share analysis by pack type 48
9.5. Packaging share and growth analysis by closure type 49
9.6. Packaging share analysis by closure type 50
9.7. Packaging share and growth analysis by primary outer type 51
9.8. Packaging share analysis by primary outer type 52
10. Macroeconomic analysis 53
10.1. GDP per Capita 56
10.2. Population and population growth 57
10.3. Consumer Price Index 58
10.4. Population breakdown by age 59
11. Consumergraphics 60
11.1. Consumption by Gender 60
11.2. Consumption by Age 61
11.3. Consumption by Education 62
11.4. Consumption by Degree of Urbanization 63
12. Methodology 64
13. Definitions 65
14. Appendix 77
15. About GlobalData 88
16. Disclaimer 89
17. Contact Us 90

List of Tables
Table 1: Growth analysis by markets, 2016-2021 10
Table 2: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 14
Table 3: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021 15
Table 4: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17
Table 5: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 18
Table 6: Brand Value and Volume - Ice Cream sector, 2016 24
Table 7: Brand Value and Volume - Impulse Ice Cream - Single Serve market, 2016 27
Table 8: Brand Value and Volume - Take-Home and Bulk Ice Cream market, 2016 31
Table 9: Brand Value and Volume - Dairy-Based category 33
Table 10: Brand Value and Volume - Water-Based category 35
Table 11: Brand Value and Volume - Dairy-Based category 36
Table 12: Brand Value and Volume - Water-Based category 37
Table 13: Use of primary outer type by markets (in pack units), 2016 52
Table 14: Consumption of Ice Cream by Gender and markets (Kg Million,2016) 60
Table 15: Consumption of Ice Cream by age and markets (Kg Million, 2016) 61
Table 16: Consumption of Ice Cream by education and markets (Kg Million, 2016) 62
Table 17: Consumption of Ice Cream by urbanization and markets (Kg Million, 2016) 63
Table 18: Market Definitions 65
Table 19: Category Definitions 67
Table 20: Channel Definitions 68
Table 21: Health & Wellness: Product Attributes-Food Minus 69
Table 22: Health & Wellness: Product Attributes - Free From 70
Table 23: Health & Wellness: Product Attributes - Functional & Fortified 71
Table 24: Health & Wellness: Product Attributes - Naturally Healthy 72
Table 25: Health & Wellness: Product Attributes - Food Intolerance 73
Table 26: Health & Wellness: Consumer Benefits - Health Management 74
Table 27: Health & Wellness: Analysis by Consumer Benefits 75
Table 28: Health & Wellness: Consumer Benefits - Performance 76
Table 29: Market Value for Artisanal Ice Cream - by category (RUB Million) 2011-2021 77
Table 30: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021 77
Table 31: Market Volume for Artisanal Ice Cream - by category (Kg Million) 2011-2021 77
Table 32: Market Value for Impulse Ice Cream - Single Serve - by category (RUB Million) 2011-2021 78
Table 33: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021 78
Table 34: Market Volume for Impulse Ice Cream - Single Serve - by category (Kg Million) 2011-2021 79
Table 35: Market Value for Take-Home and Bulk Ice Cream - by category (RUB Million) 2011-2021 79
Table 36: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021 80
Table 37: Market Volume for Take-Home and Bulk Ice Cream - by category (Kg Million) 2011-2021 80
Table 38: Sector Value for Artisanal Ice Cream - by market (RUB Million) 2011-2021 81
Table 39: Sector Value for Ice Cream - by market (US$ Million) 2011-2021 81
Table 40: Sector Volume for Ice Cream - by market (Kg Million) 2011-2021 82
Table 41: Ice Cream Sales Distribution in Russia- by Markets (RUB Million), 2016 82
Table 42: Key Health & Wellness product attributes driving sales in Russia (RUB Million) 83
Table 43: Key Health & Wellness consumer benefits driving sales in Russia (RUB Million) 83
Table 44: Package Material (in Million pack units) 84
Table 45: Pack Type (in Million pack units) 84
Table 46: Closure Type (in Million pack units) 85
Table 47: Primary Outer Type (in Million pack units) 85
Table 48: Exchange Rates: (US$-RUB), 2011-2021 86
Table 49: GDP Per Capita (RUB) 86
Table 50: Population 86
Table 51: Consumer Price Index 86
Table 52: Age Profile (Millions of Persons) 87

List of Figures
Figure 1: Volume share of Russia in the global and Eastern European Ice Cream sector, 2011-2021 5
Figure 2: Russia compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape 6
Figure 3: Market size analysis by value and volume, Ice Cream sector, 2011-2021 7
Figure 4: Per capita consumption in Russia compared to global and Eastern European average, 2011-2021 8
Figure 5: Value and volume growth analysis by markets, 2016-2021 9
Figure 6: Per capita consumption (by markets) in Russia compared to global and Eastern European average, 2016 11
Figure 7: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 12
Figure 8: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021 13
Figure 9: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 16
Figure 10: Distribution channel share, Ice Cream sector, 2011-2016 19
Figure 11: Distribution channel share, Artisanal Ice Cream market, 2011-2016 20
Figure 12: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 21
Figure 13: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 22
Figure 14: Leading brands in the Russian Ice Cream sector, value and volume share, 2016 23
Figure 15: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 27
Figure 16: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 30
Figure 17: Private label penetration by markets (value terms), 2016 38
Figure 18: Growth analysis, private label and brands, (2011-2016) 39
Figure 19: Value of Health & Wellness claims by market, US$ million, 2016-2021 40
Figure 20: Value analysis by Health & Wellness product attributes, 2016 41
Figure 21: Volume analysis by Health & Wellness product attributes, 2016 42
Figure 22: Value analysis by Health & Wellness consumer benefits, 2016 43
Figure 23: Volume analysis by Health & Wellness consumer benefits, 2016 44
Figure 24: Packaging share and growth analysis by package material, 2011-2021 45
Figure 25: Use of package material by markets (in pack units), 2016 46
Figure 26: Packaging share and growth analysis by pack type, 2011-2021 47
Figure 27: Use of pack type by markets (in pack units), 2016 48
Figure 28: Packaging share and growth analysis by closure type, 2011-2021 49
Figure 29: Use of closure type by markets (in pack units), 2016 50
Figure 30: Packaging share and growth analysis by primary outer type, 2011-2021 51
Figure 31: Relative comparison of countries based on PEST analysis 53
Figure 32: Russia's GDP per capita, 2011-2016 56
Figure 33: Population growth in Russia, 2011-2016 57
Figure 34: Consumer Price Index, Russia, 2010-2016 58
Figure 35: Age Profile, Russia, 2016 59
Figure 36: Consumption of Ice Cream by Gender, Russia, 2016 60
Figure 37: Consumption of Ice Cream by age, Russia, 2016 61
Figure 38: Consumption of Ice Cream by education, Russia, 2016 62
Figure 39: Consumption of Ice Cream by urbanization, Russia, 2016 63
Figure 40: About GlobalData 88


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