The U.S. Weight Loss & Diet Control Market

 Published On: Apr, 2015 |    No of Pages: 420 |  Published By: Marketdata Enterprises Inc | Format: PDF
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The weight loss market in the United States has entered a phase of flat or low growth, mainly due to a weak economy and new, do-it-yourself weight loss plans by consumers. Despite this, some competitors and niche markets continue to grow and succeed. This report is a newly revised and updated analysis of Marketdata’s biennial study of the $61 billion U.S weight loss and diet control market.

Included in this report is an in-depth and updated competitor profiles for some of the largest weight loss services, including: Jenny Craig, Weight Watchers and NutriSystem. The dollar value and growth rates of ten major weight loss market segments. Status reports for: health clubs, diet soft-drinks, artificial sweeteners, diet websites and mobile applications, retail meal replacements and diet pills and much more. Based on extensive primary and secondary research through surveys, census data and interviews, the U.S. Weight Loss & Diet Control Market report also includes new chapters covering The Corporate B2B weight loss market and results of the most recent surveys from Calorie Control Council, Nutrition Business Journal, the CDC and much more.

Introduction, Scope, Methodology 1-5
Executive Overview   ($300)    6-42
- Discussion of diet market mega-trends: shift from diet products to services, medical programs gain momentum under ACA, what’s wrong with commercial chains, importance of counselors, franchising pros & cons, consumer clean eating trend, move to retail outlets
- Outlook for new 2105 diet season, discussion of rise of MLM firms, DIY trends, company 
   programs, competition from apps, advertising strategies
- Summary of major market developments & trends of 2013-2015
- $ size of market and its 9 segments, forecasted 2015-2019 growth rates for segments
- Market Segment Outlooks for 2014, 2015, 2019: commercial chains, diet soft drinks & artificial sweeteners, low-cal foods, meal replacements & appetite suppressants mkt., medical weight loss programs (hospitals & clinics, bariatric surgery, Rx diet drugs), status of diet food delivery market & weight loss websites

-2013-12014 $ value of diet products vs. services
-Historical market revenues $ size, by segment: 1989-2015
-Revenues of top commercial chains: 2009-2014
-Diet soft drink sales: 1989-2019 F
-Revenues f health clubs industry: 1993-2019 F
-No. of bariatric surgeries in the U.S. – 1992-2019 F
-Value of meal replacements and OTC diet pills sales: 2005-2019 F
 - Highlights of ALL study chapters
.    Dieter Demographics     ($200) 43-66
- Scope of the American obesity epidemic, number/percent obese or overweight, latest CDC  data, obesity rates by state, recent dieter trends (shift to do-it-yourself methods during last  recession), ranking of top diet programs by U.S. News
- Discussion: how many Americans diet, how often, why diets fail, methods used
- Dieter actions don’t match intentions: survey results, the January diet surge
- To healthy eating trends of 2015 – predictions, top 10 diet types used by consumers
- Typical dieter profile, by age, sex, income – number of diet attempts per year
- Number of dieters by method used, no. of dieters by type plan (2014)
- Dieter profiles by: BMI, budget, starting weight, preferred diet program location, type food  desired, previous diet plans used, readiness, exercise plan desired, % needing
    psychological support, % with special foods needs ( – 2005-2012 data)
- Analysis of current & historical dieting trends, 10-year shifts in dieting methods

- Table:
State/regional obesity statistics:  % of population, 1991-2013
Findings of Dieter Surveys/profiles by:
- Calorie Control Council  (2010), no. of  U.S. dieters & low-cal  food/beverage users,  top dieting methods used, low-cal food/beverage usage by kind, diet attempts
American Exercise Trends, Health Clubs & Weight Loss Programs ($250)               67-89
- Status Report of U.S. Health Clubs Industry - no. of facilities, type clubs, number of club  members, recent  trends, Industry receipts: 1993-2019F,  characteristics of club members,  drop-out rates, members by type club, estd. share of clubs with diet programs. (IHRSA)
- ASCM’s top fitness trends for 2015, forecasts
- 15 top participant sports -1995-2011, (NSGA), 2001-2011 % chg. In participation      
- Most popular women’s sports:  types of exercise equipment, home exercise trends                           
- How women keep fit, most popular types of exercise equip. used, general trends in exercise, home exercise and gyms.
- Health clubs’ involvement with weight loss, % with programs, using clubs as weight loss  method, samples/costs of typical diet programs offered by health clubs (Think Light plan).
- Reasons why health clubs’ weight loss programs fail, programs vary greatly in price & content–  consultants’ analysis, private label wt. loss programs (A. Rothafel)
Company Profiles: Curves, 24 Hour Fitness, LA Fitness - their weight loss programs.
Commercial Weight Loss Chains   ($695)   90-188
- Summary & nature of competitors, status report/major developments since 2013 (no. of  enters left, avg. cost of major commercial plans vs. medical and self-help plans
2013-2014 segment performance, 2015 outlook, estd. revenues of leaders, 2015 forecast
- In-depth discussion of Weight Watchers implosion, success of NutriSystem, Jenny Craig/Curves  merger, how apps and medical programs are strong competitors, factors affecting 2015 diet     season, program customization, latest fad diets
- Obamacare’s effects on commercial programs, competitive disadvantage
- Positive/negative factors affecting growth from 2015-2019

Table: Avg. cost of popular diet programs (Forbes) Industry Structure & Key Ratios
- 2012, 2007, 2002 industry snapshots for commercial diet centers: no. of establishments,
   legal form of firms, top 50 firms mkt. share, ratios by firm’s receipts, top states
- Sample income statement for a typical commercial center: (expenses by type, profits)
- Avg. revenues per co.-owned/franchised center for Jenny Craig & LA Weight Loss
- Avg. costs to acquire new customers
- What commercial centers have in common, expansion of 1980s/contraction of 1990s  982-88 diet franchise avg. revenues per unit, no. of centers/ sites operated by top chains.
- Franchising
: status of, use as growth strategy, investment costs, profiles of Wt. Watchers, 
    Jenny Craig franchises, why franchising may be less viable, commercial chains survival actions.  Census Bureau Operating Ratios: 2012, 2007, 2002 (Commercial diet centers/services) (no. of  estabs., firms, receipts, receipts per estab., payroll as % sales, etc.)

- Industry snapshot: no. of estabs., receipts, avg. per estab. & employee, payroll as % sales, etc.
- Employee sales/payroll productivity
- Establishments, by legal form (corporations, partnerships, sole proprietors)
- Market share for largest 4, 8, 20, 50 firms
- Ratios, by single vs. multi-unit firms
- Ratios, by receipts size of firms & establishments
- No. of diet centers, by state & region, avg. receipts per estab. By state
- No. of diet centers, by state, ranked by sales and avg. receipts per establishment
- 2013 no. of estabs. payroll, estd. receipts, by state, ranked (County Business Patterns)

Other Tables: 
- 1982-2019 F commercial weight loss center revenues
- No. of U.S. weight control services (1991-2015)
- Number of commercial centers (2007, 2008, 2010, 2012, 2014 - top chains)
- Sales of the top chains (incl. Wt. Watchers, Jenny Craig, NutriSystem, Medifast): 2001-2014

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