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•Possibilities On the goDevice ownershipMedical practice has changedUsing mHealth devicesTopic diversityGlobal diversity•Realities The pioneersRules of engagementPhone or web?
•Pharma’s role in mHealth - Five detailed examples Eli Lilly: Glucagon mobile appAstraZeneca: EGFR mutation testJohnson & Johnson: BlackBagAliveCor: Heart monitorGlaxoSmithKline: Mozambique vaccines programme
•Case Study Sanofi’s mHealth strategyA variety of offeringsThe bottom line
•Uncertainties Regulators weighing optionsA Congressional approachIntellectual property concernsUser hesitancy
•What’s ahead? Predicted growthEmerging technologyListening to the usersAssuring efficacyThe final requirement: Patience