Gardening in Ukraine

 Published On: May, 2017 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
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There are very polarised opinions about gardening. People with high levels of income who live in houses consider gardening important, and demand high-end products to take care of their gardens. These people are the main consumers of gardening power tools, lawn mowers and decorative trees/shrubs. Meanwhile, low-income people consider gardening a way to grow vegetables and fruit, in order to spend less on food. Such consumers contribute mainly to value sales of gardening hand tools, seeds and plan...

Gardening in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN UKRAINE

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Executive Summary
Home and Garden Starts To Recover
Switching To Economy Brands Constrains Value Growth
Home and Garden Remains Fragmented
Specialist Home and Garden Stores Dominate Sales
Economic Recovery Will Drive Home and Garden Improvement
Key Trends and Developments
Inflation Drives Value Growth in Home and Garden
Decreasing Size of Newly Purchased Apartments Affects Sales
Competition Within Economy Segment Increases
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources

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