Gardening in China

 Published On: Jun, 2016 |    No of Pages: 14 |  Published By: Euromonitor | Format: PDF
Unlike in the US or other Western countries, most consumers living in the cities do not own a garden due to limited living space. As a result, many consumers are only able to cultivate small plants on their balconies. Young females and retired people are the main consumers of gardening goods in China, as they regard gardening as daily leisure. They tend to enjoy having indoor plants even if they do not have sufficient balcony space for an outdoor garden.

Euromonitor International's Gardening in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
GARDENING IN CHINA
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2010-2015
Table 2 Sales of Gardening by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Gardening: % Value 2011-2015
Table 4 LBN Brand Shares of Gardening: % Value 2012-2015
Table 5 Distribution of Gardening by Format: % Value 2010-2015
Table 6 Forecast Sales of Gardening by Category: Value 2015-2020
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Executive Summary
Stagnant Real Estate Market Fails To Accelerate Home and Garden Market
Companies Expand Product Lines To Offer Consumers One-stop Decoration Solutions
Ikea (china) Investment Maintains the Leading Position
Omnichannel Strategy Developing To Provide Excellent Shopping Experience
Home and Garden Market Expected To See Stable Growth in the Forecast Period
Key Trends and Developments
Economic Slowdown Hinders Demand for Home and Garden Products
Companies Intend To Apply Omnichannel Strategy To Provide Outstanding Service
Cross-border Cooperation Promotes Industry and Channel Upgrades
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
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