Gardening in China

 Published On: May, 2017 |    No of Pages: 14 |  Published By: Euromonitor | Format: PDF
In China, most consumers live in flats without gardens, and only affluent people living in houses own their own gardens. While in rural areas the cost of land is cheaper than in cities, households have limited awareness of garden care.

Gardening in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Executive Summary
Home and Garden Registers Positive Current Retail Value Growth in 2016
Smart Products Introduced To Enhance Consumers' Quality of Life
Domestic Brands Lead Home and Garden in 2016
Online-to-offline Adopted To Win Consumers
Stricter Regulation of Real Estate Will Restrict Future Growth of Home and Garden
Key Trends and Development
Economic Slowdown and Property Restriction Policies Lead To Steady Growth in Home and Garden
Companies To Introduce O2o To Offer A Better Shopping Experience
Rising Sales of Child-specific Products
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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