Home Improvement in Germany

 Published On: Aug, 2016 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
DIY remains highly popular amongst German consumers. Despite in many cases lacking the time to dedicate themselves to DIY projects, Germans in general continue to enjoy doing smaller repair jobs themselves. Even when a professional craftsperson has to be consulted, many consumers in Germany still prefer to select and purchase the materials used for the project themselves. This is another aspect helping to keep value sales within home improvement at a constantly high level. However, the continuou...

Euromonitor International's Home Improvement in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME IMPROVEMENT IN GERMANY

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2010-2015
Table 2 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 4 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 5 Distribution of Home Improvement by Format: % Value 2010-2015
Table 6 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Villeroy & Boch AG in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 1 Villeroy & Boch AG: Key Facts
Summary 2 Villeroy & Boch AG: Operational Indicators
Competitive Positioning
Summary 3 Villeroy & Boch AG: Competitive Position 2015
Executive Summary
Low Interest Rates Nurture the Further Growth of Home and Garden
Apart From Ikea's Leadership the Market Is Fragmented, With Private Label Benefiting
Internet Retailing Takes Sales From Store-based Retailers
Home and Garden Is Set To Register Moderate Value Growth Over the Forecast Period
Key Trends and Developments
Changing Lifestyles Impact Purchasing Behaviour
Internet Retailing Continues To See Strong Growth
Low Interest Rates Encourage Consumer Lending
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources
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