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Air care registered 7% current value growth in 2013, which was a lower increase than in 2012. Car air fresheners registered the highest value sales in 2013 at RM72 million, followed by electric air fresheners at RM28 million. The lowest value sales in 2013 were recorded by other air care.Air Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Air Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
HeadlinesTrendsCompetitive LandscapeProspectsCategory DataTable 1 Sales of Air Care by Category: Value 2008-2013Table 2 Sales of Air Care by Category: % Value Growth 2008-2013Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2008-2013Table 4 Sales of Air Care by Fragrance: Value Ranking 2008-2013Table 5 NBO Company Shares of Air Care: % Value 2009-2013Table 6 LBN Brand Shares of Air Care: % Value 2010-2013Table 7 Forecast Sales of Air Care by Category: Value 2013-2018Table 8 Forecast Sales of Air Care by Category: % Value Growth 2013-2018Executive SummaryGrowth for All Major Categories in Home Care in 2013 and Over the Review PeriodIncreasing Standard of Living Affects Unit Prices of Home Care ProductsMultinational Companies Continue To Dominate Home CareHypermarkets Is the Leading Distribution Channel Within Home CareHome Care Forecast To Register GrowthKey Trends and DevelopmentsGeneral Increase in Unit Prices Within Home Care in 2013Increase in Consumer Focus on Status and Latest Technology/trendsGreater Interest in Green Or Natural Home Care ProductsMarket IndicatorsTable 9 Households 2008-2013Market DataTable 10 Sales of Home Care by Category: Value 2008-2013Table 11 Sales of Home Care by Category: % Value Growth 2008-2013Table 12 NBO Company Shares of Home Care: % Value 2009-2013Table 13 LBN Brand Shares of Home Care: % Value 2010-2013Table 14 Penetration of Private Label in Home Care by Category: % Value 2008-2013Table 15 Distribution of Home Care by Format: % Value 2008-2013Table 16 Distribution of Home Care by Format and Category: % Value 2013Table 17 Forecast Sales of Home Care by Category: Value 2013-2018Table 18 Forecast Sales of Home Care by Category: % Value Growth 2013-2018SourcesSummary 1 Research Sources