Air Care in New Zealand

 Published On: Apr, 2017 |    No of Pages: 17 |  Published By: Euromonitor | Format: PDF
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With aromatherapy products such as candles and liquid reeds presenting the biggest threat to air care in 2016, an increasing level of sophistication characterised the category, with less of a focus on functionality and more of a focus on complementing home décor. Consequently, strong fragrance development was observed in candle air fresheners, such as Glade 2-in-1 range of Blooming Peony & Cherry and Glade French Vanilla made with essential oils, and Air Wick continued to drive growth in liquid...

Air Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN NEW ZEALAND

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 4 NBO Company Shares of Air Care: % Value 2012-2016
Table 5 LBN Brand Shares of Air Care: % Value 2013-2016
Table 6 Forecast Sales of Air Care by Category: Value 2016-2021
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Executive Summary
Competitive Retail Environment Inhibits Value Sales Growth
Fragrance Drives Development
Reckitt Benckiser Continues To Lead Home Care
Supermarket Dominance Continues
Housing Boom Expected To Drive Growth
Key Trends and Developments
Rise of "green" Fragrances
Convenience Trends Cannibalise Some Categories
Dominance of Supermarkets Continues
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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