Kao Corp in Home Care (World)

 Published On: Mar, 2017 |    No of Pages: 42 |  Published By: Euromonitor | Format: PDF
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Japanís leading home care player, Kao, faces significant challenges in its domestic market. This profile analyses the companyís efforts to counter maturity and intensifying competition in key categories through innovation and marketing targeting evolving consumer trends, as well as its work to reduce its reliance on Japan by targeting the particular preferences of expanding middle classes in the wider Asia Pacific region.

Kao Corp in Home Care (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Kao Corp in Home Care (World)

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
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