Gardening in the Netherlands

 Published On: May, 2017 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
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The perception of gardening in the Netherlands is changing as older generations tend to view gardening as a key chore in terms of maintaining a home whilst the younger generations tend to view the task as cumbersome. This is slowing down the growth of gardening in the Netherlands and it is likely to have negative implications for the future. At the moment, the older generations are willing to spend a lot of time and money in order to keep their garden space well maintained. This is offsetting th...

Gardening in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN THE NETHERLANDS

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Elho International BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 1 Elho International BV: Key Facts
Competitive Positioning
Summary 2 Elho International BV: Competitive Position 2016
Executive Summary
Stable Economic Conditions Boost Sales in Home and Garden
Manufacturers Invest in Premium Products in Home and Garden
International Brands Still Dominate But Private Label Is Gaining Value Share
Shifts in Distribution Channels Favour Internet Retailing and Grocery Retailing
Positive Outlook Expected for Home and Garden
Key Trends and Developments
Stable Economy and Positive Movement in Housing Market Supports Growth in Home and Garden
Strong Shift Towards Internet Retailing As Consumers Seek Convenience and Lower Prices
Polarisation in Demand With An Ageing Population and Millennials Both Having An Impact
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources

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