Home Improvement in Brazil

 Published On: Jun, 2016 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
Brazil continues to be characterised by a strong service-orientated culture regarding repair tasks and small renovations, with most consumers paying to have home improvement tasks carried out. However, with the recent macroeconomic deceleration this scenario is gradually changing. As labour laws and increasing living costs impact the service fees of home improvement professionals, many consumers are opting to do small repairs themselves in order to save money, taking the country closer to trends...

Home Improvement in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME IMPROVEMENT IN BRAZIL

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2010-2015
Table 2 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 4 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 5 Distribution of Home Improvement by Format: % Value 2010-2015
Table 6 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Basf SA in Home and Garden (brazil)
Strategic Direction
Key Facts
Summary 1 BASF SA: Key Facts
Summary 2 BASF SA: Operational Indicators
Competitive Positioning
Summary 3 BASF SA: Competitive Position 2015
Executive Summary
Home and Garden Suffers Strong Impact From Brazil's Current Economic Situation
Local Furniture Manufacturers Rely More on Imports To Maintain Positive Sales Pace
Homewares Players Consider Local Production To Avoid Buoyant Exchange Rates
Direct Selling Returns To Growth Thanks To the Recession
Recovery of Home and Garden Sales Only Likely To Begin From 2017 Onwards
Key Trends and Developments
Local Home Furnishing Manufacturers Seek To Export More As Local Demand Declines
Direct Selling Grows After Years of Decline
Brazil's Economy Continues To Show Negative Movements
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources
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