Gardening in Romania

 Published On: May, 2017 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
Gardening is a popular activity among people who live in the countryside; with some visible differences between rural and urban dwellers (gardening is more likely to be regarded as a chore in rural areas and to be orientated more towards functionality rather than aesthetics). Not having a well-tended garden is considered by many to be an embarrassment and Romanians tend to do their best to beautify the surroundings of their homes. They usually take care of their gardens themselves, only rarely r...

Gardening in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN ROMANIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Dedeman SRL in Home and Garden (romania)
Strategic Direction
Key Facts
Summary 1 Dedeman SRL: Key Facts
Summary 2 Dedeman SRL: Operational Indicators
Company Background
Chart 1 Dedeman SRL: Dedeman in Pitesti
Internet Strategy
Private Label
Summary 3 Dedeman SRL: Private Label Portfolio
Competitive Positioning
Summary 4 Dedeman SRL: Competitive Position 2016
Executive Summary
Home and Garden Sales Rise
Changing Consumer Lifestyles Influence Home and Garden
Intensifying Competition in A Fragmented Landscape
Home and Garden Specialist Retailers Dominate
Bright Future for Home and Garden in Romania
Key Trends and Developments
Current Economic Context Favours Growth
Chained Home and Garden Specialist Retailers Reign Supreme
Romanian Consumers Become More Modern
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources

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