Home Improvement in Romania

 Published On: May, 2017 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
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Romanians rarely resort to professionals when it comes to home improvement, mostly opting for do-it-yourself (DIY). Consumers are relatively autonomous, especially with activities like painting and decorating or small repairs at home. For more complicated tasks, such as the installation of ceramic tiles, they often resort to people who have the necessary know-how and experience, but they tend to be private individuals – sometimes friends, relatives or acquaintances – not firms or professionals.

Home Improvement in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME IMPROVEMENT IN ROMANIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2011-2016
Table 2 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 4 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 5 Distribution of Home Improvement by Format: % Value 2011-2016
Table 6 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Dedeman SRL in Home and Garden (romania)
Strategic Direction
Key Facts
Summary 1 Dedeman SRL: Key Facts
Summary 2 Dedeman SRL: Operational Indicators
Company Background
Chart 1 Dedeman SRL: Dedeman in Pitesti
Internet Strategy
Private Label
Summary 3 Dedeman SRL: Private Label Portfolio
Competitive Positioning
Summary 4 Dedeman SRL: Competitive Position 2016
Policolor SA in Home and Garden (romania)
Strategic Direction
Key Facts
Summary 5 Policolor SA: Key Facts
Summary 6 Policolor SA: Operational Indicators
Competitive Positioning
Summary 7 Policolor SA: Competitive Position 2016
Executive Summary
Home and Garden Sales Rise
Changing Consumer Lifestyles Influence Home and Garden
Intensifying Competition in A Fragmented Landscape
Home and Garden Specialist Retailers Dominate
Bright Future for Home and Garden in Romania
Key Trends and Developments
Current Economic Context Favours Growth
Chained Home and Garden Specialist Retailers Reign Supreme
Romanian Consumers Become More Modern
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources

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