Home Improvement in Sweden

 Published On: May, 2017 |    No of Pages: 17 |  Published By: Euromonitor | Format: PDF
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The great upsurge of inspiration and available guides regarding DIY in Sweden since the early 2000s has led many Swedes to not shy away from taking on home improvement tasks themselves. Changed rules for ROT (a tax reduction scheme for repairs, conversions and extensions) makes it more expensive to have smaller tasks done by a professional. This has further motivated Swedes to perform more home improvement themselves and to do as much work as possible in preparation before hiring a professional.

Home Improvement in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME IMPROVEMENT IN SWEDEN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2011-2016
Table 2 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 4 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 5 Distribution of Home Improvement by Format: % Value 2011-2016
Table 6 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Executive Summary
Improving Economy Encourages Swedes To Spend in 2016
Legislation Encourages Swedes To Update Homes Rather Than Move
Market Leader Remains Unchallenged and Gaining Sales Share
Home and Garden Manufacturers Working on Internet Strategies
Home and Garden Expected To Perform Well, But at A Slower Pace
Key Trends and Developments
Improving Economic Climate To Boost Home and Garden Sales
Internet Retailing Still To Reach Full Potential in Home and Garden
Swedes Spending More Time at Home
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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