Home Improvement in the Philippines

 Published On: May, 2017 |    No of Pages: 17 |  Published By: Euromonitor | Format: PDF
Home improvement recorded 2% retail value growth in 2016, in line with that of the previous year. No major trends impacted the category, either positively or negatively. Power tools and hardware were the most dynamic categories, with both registering 4% value growth over the year. Home improvement in the country seems to focus on installing exterior covering, an indication that Filipino consumers improve their homes mostly by focusing on the appearance of household surfaces.

Home Improvement in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME IMPROVEMENT IN THE PHILIPPINES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2011-2016
Table 2 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 4 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 5 Distribution of Home Improvement by Format: % Value 2011-2016
Table 6 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Ace Hardware Philippines Inc in Home and Garden (philippines)
Strategic Direction
Key Facts
Summary 1 Ace Hardware Philippines Inc: Key Facts
Summary 2 Ace Hardware Philippines Inc: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Ace Hardware Philippines Inc: Private Label Portfolio
Competitive Positioning
Summary 4 Ace Hardware Philippines Inc: Competitive Position 2016
Executive Summary
Home and Garden Retail Value Growth Accelerates in 2016
Health Consciousness and Frugality Negatively Affect the Market
Local Players Continue To Lead the Market
Internet Retailing Remains A Niche Channel in Home and Garden
Home and Garden Benefits From the Rising Standard of Living
Key Trends and Developments
the Country's Economic Resilience Benefits Home and Garden
Home and Garden Specialist Retailers Remains the Main Channel
Decorative Paint Subject To Stricter Regulation Limiting Lead Content
Emerging Retail Concepts
the Online Retailer Lazada Comes Closest To A Retail Disruption
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources

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