Household Appliances (White Goods)

 Published On: May, 2015 |  Published By: Key Note | Format: PDF
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Despite the turbulent economic climate witnessed in the UK in recent years, the white goods market has continued to achieve year-on-year growth over the past 5 years, with Key Note estimating market value to have increased by 9.2% between 2010 and 2014. Nonetheless, the outlook for the white goods market has been one of mixed fortunes. While a strengthening economy and booming property market has helped to stimulate demand for white goods, widespread discounting, low wage growth and market saturation are all thought to have put downward pressure on potential sales across the market.

REPORT COVERAGE........1
MARKET SECTORS..1
Home Laundry Appliances and Dishwashers....1
Cooking Appliances..2
Cooling Appliances...2
1. Executive Summary 3
2. Whats KEY in the Market? 4
KEY DRIVERS...4
MARKET TRENDS....5
The Housing Market.5
Residential Property Transactions....5
Table 2.1: Number of Residential Property Transactions in the UK, 2009-2013.......5
Construction Activity6
Table 2.2: New-Build Home Registrations in the UK, 2009-2013.....6
Household Size.7
Table 2.3: Number of Households in the UK by Size (%, million and number), 1971, 1981, 1991, 2003 and 2013....8
Ownership of White Goods......8
Table 2.4: Household Ownership of Selected White Goods in the UK (number and %), 1973, 1983, 1993, 2003 and 2013.......10
Built-In Sector Drives Market..11
ECONOMIC TRENDS......12
Table 2.5: UK Economic Trends (000, m, %, million and ), 2009-2013........13
MARKET POSITION........14
Table 2.6: UK Household Expenditure on Household Appliances by Value at Current
Prices (m), 2009-2013.....15
Figure 2.3: UK Household Expenditure on Household Appliances by Value at Current Prices (m), 2009-2013...16
HOW ROBUST IS THE MARKET?.16
3. Market Size, Segmentation & Forecasts 18
MARKET SIZE & SEGMENTATION........18
The Total Market....18
Table 3.1: The UK Household Appliances (White Goods) Market by Sector by Value at Current Prices (m at rsp), 2010-201419
Figure 3.1: The UK Household Appliances (White Goods) Market by Sector by Value at Current Prices (m at rsp), 2010-201419
Table 3.2: The UK Household Appliances (White Goods) Market by Subsector by Value at Current Prices (m at rsp), 2010-2014.20
Figure 3.2: The UK Household Appliances (White Goods) Market by Subsector Share (%), 2014.21
Market Sectors21
Home Laundry Appliances and Dishwashers..21
Table 3.3: The UK Home Laundry Appliances and Dishwashers Sector by Subsector by Value at Current Prices (m at rsp), 2010-2014.23
Cooking Appliances24
Table 3.4: The UK Cooking Appliances Sector by Subsector by Value at Current Prices (m at rsp), 2010-2014.....25
Cooling Appliances.26
Table 3.5: The UK Cooling Appliances Sector by Subsector by Value at Current Prices (m at rsp), 2010-2014.....27
FORECASTS....28
Future Trends..28
Smart Technology to Revolutionise the Home.......28
Housing Market Forecast to Slow...29
Larger Sizes and Premium Goods Driving Growth.30
Future Economic Trends.31
Table 3.6: Economic Forecasts (000, % and million), 2014-2018....32
Forecast Total Market.....32
Table 3.7: The Forecast UK Household Appliances (White Goods) Market by Sector by Value at Current Prices (m at rsp), 2015-2019.33
Figure 3.6: The Forecast UK Household Appliances (White Goods) Market by Sector by Value at Current Prices (m at rsp), 2015-2019.33
Table 3.8: The Forecast UK Household Appliances (White Goods) Market by Subsector by Value at Current Prices (m at rsp), 2015-2019....35
MARKET GROWTH........36
Figure 3.7: Growth in the UK Household Appliances (White Goods) Market by Subsector by Value at Current Prices (m at rsp), 2010-2019....36
4. Overseas Trade 37
OVERSEAS TRADE.37
General Overview...37
Table 4.1: UK Exports and Imports of Selected White Goods by Value (000), 2009-2013........37
Table 4.2: The UKs Trade Balance in Selected Household Electrical Appliances (000), 2013.....38
Imports....38
Table 4.3: UK Imports of Selected Household Electrical Appliances by Region by Value (000), 2013......39
Exports.....40
Table 4.4: UK Exports of Selected Household Electrical Appliances by Region by Value (000), 2013......40
5. Strengths, Weaknesses, Opportunities & Threats 42
STRENGTHS....42
WEAKNESSES42
OPPORTUNITIES....43
THREATS44
6. PESTEL 45
POLITICAL ......45
EU Urged to Scrap Confusing Energy Labels on White Goods.....45
ECONOMIC ...46
White Goods Market Continues to Consolidate.....46
Eurozone at Risk of Triple-Dip Recession........47
SOCIAL ..48
Planned Obsolescence Means Product Lifespans Have Declined...48
TECHNOLOGICAL .49
Smart Meters to be Installed in All UK Homes by 2020.49
Affordability Driving Induction Hobs Sector..50
ENVIRONMENTAL ........51
More Efficient Appliances Results in Decline in Domestic Energy.51
Table 6.1: Energy Consumption of New Appliances (kilowatt hours per year and %), 1990, 2000, 2009-2013.......53
LEGISLATIVE .55
Ecodesign Directive Updated for Domestic Kitchen Appliances....55
7. Company Financials 56
8. Further Sources 57
Associations...57
Publications...57
General Sources....57
Government Publications ...57
Other Sources........58
Key Note Research 59
The Key Note Range of Reports 60

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