Gardening in Japan

 Published On: Aug, 2017 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
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Gardening is hindered by most consumers' small homes, with a large share of the population living in small apartments. However, those living in houses generally opt to care for their gardens themselves, with this benefiting gardening. Older consumers are most likely to have gardens, with gardening sales benefiting from population ageing and from elderly consumers remaining more willing to spend in comparison to younger Japanese consumers. A strong health and wellness trend is also encouraging mo...

Euromonitor International's Gardening in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN JAPAN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Makita Corp in Home and Garden (japan)
Strategic Direction
Key Facts
Summary 1 Makita Corp: Key Facts
Summary 2 Makita Corp: Operational Indicators
Competitive Positioning
Summary 3 Makita Corp: Competitive Position 2016
Nitori Co Ltd in Home and Garden (japan)
Strategic Direction
Key Facts
Summary 4 Nitori Co Ltd: Key Facts
Summary 5 Nitori Co Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Nitori Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 7 Nitori Co Ltd: Competitive Position 2016
Executive Summary
Economic Uncertainty and Declining Population Hinder Growth
Fast Fashion Home Trends Move Further Into Mainstream
Leader Nitori Well Positioned To Capitalise on Sales Trends
Specialist Retailers Continue To Gain Share
Fast Fashion Trend Will Benefit Growth But Erode Unit Prices
Key Trends and Developments
Economic Uncertainty Particularly Impacts Younger Japanese
Internet Retailing Struggles To Gain Mainstream Appeal
Consumers Use Professional Services But Seek To Personalise
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 8 Research Sources

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