Gardening in Germany

 Published On: May, 2017 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
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In Germany gardening is considered a popular leisure activity. Even in larger cities consumers attempt to reconnect with nature and cultivate small gardens to watch their own plants, flowers and even fruits and vegetables grow. Consumers who do not own a house or yard often lease a property to maintain a garden. Others without such means and possibilities often set up little gardens on balconies, or even create indoor gardens. This still growing trend, also known as urban gardening, contributed...

Gardening in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN GERMANY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Gardena Deutschland GmbH in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 1 Gardena Deutschland GmbH: Key Facts
Summary 2 Gardena Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 Gardena Deutschland GmbH: Competitive Position 2016
Ikea Deutschland GmbH & Co Kg in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 4 Ikea Deutschland GmbH & Co KG: Key Facts
Summary 5 Ikea Deutschland GmbH & Co KG: Operational Indicators
Competitive Positioning
Summary 6 Ikea Deutschland GmbH & Co KG: Competitive Position 2016
Executive Summary
Low Interest Rates Lead To Higher Spending Within Home and Garden
Ikea Enjoys A Strong Lead As the Go-to Store Within Home and Garden
Internet Retailing Continues To See Growth in Home and Garden
Home and Garden Is Expected To Continue To See Value Growth
Key Trends and Developments
Positive Economy With Low Interest Rates Props Value Growth
Multi-channel Strategy Becomes Crucial With the Rise of Internet Retailing
Changing Lifestyles Shift Consumers' Emphasis To the Kitchen and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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