Home Furnishings in Germany

 Published On: Aug, 2016 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
One of the most important factors affecting home furnishings in Germany in 2015 was low interest rates. Due to the fact that it is currently affordable to borrow money, and, on the other hand, money saved in the bank does not pay much interest, many consumers invested in furniture. For this reason, sales of most types of indoor furniture increased. Kitchen furniture saw the biggest increase within indoor furniture, with 1% growth in current value terms. Interest rates were already very low in 20...

Euromonitor International's Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME FURNISHINGS IN GERMANY

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2010-2015
Table 2 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 4 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 5 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 6 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 7 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Executive Summary
Low Interest Rates Nurture the Further Growth of Home and Garden
Apart From Ikea's Leadership the Market Is Fragmented, With Private Label Benefiting
Internet Retailing Takes Sales From Store-based Retailers
Home and Garden Is Set To Register Moderate Value Growth Over the Forecast Period
Key Trends and Developments
Changing Lifestyles Impact Purchasing Behaviour
Internet Retailing Continues To See Strong Growth
Low Interest Rates Encourage Consumer Lending
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
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