Home Furnishings in Germany

 Published On: May, 2017 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF
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Home furnishings in Germany continued to see current value growth of 1% in 2016, as several housing trends had a considerable impact on the category. First, living spaces tended to become smaller, which had an impact on the kinds of products that consumers preferred and the trends that emerged. Furthermore, apartment floor plans are generally changing towards having an open-plan kitchen, which as a result has tended to become the centre of German homes. Finally, there was a significant increase...

Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME FURNISHINGS IN GERMANY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2011-2016
Table 2 Sales of Home Furnishings by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home Furnishings: % Value 2012-2016
Table 4 LBN Brand Shares of Home Furnishings: % Value 2013-2016
Table 5 LBN Brand Shares of Light Sources: % Value 2013-2016
Table 6 Distribution of Home Furnishings by Format: % Value 2011-2016
Table 7 Forecast Sales of Home Furnishings by Category: Value 2016-2021
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Ikea Deutschland GmbH & Co Kg in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 1 Ikea Deutschland GmbH & Co KG: Key Facts
Summary 2 Ikea Deutschland GmbH & Co KG: Operational Indicators
Competitive Positioning
Summary 3 Ikea Deutschland GmbH & Co KG: Competitive Position 2016
Executive Summary
Low Interest Rates Lead To Higher Spending Within Home and Garden
Ikea Enjoys A Strong Lead As the Go-to Store Within Home and Garden
Internet Retailing Continues To See Growth in Home and Garden
Home and Garden Is Expected To Continue To See Value Growth
Key Trends and Developments
Positive Economy With Low Interest Rates Props Value Growth
Multi-channel Strategy Becomes Crucial With the Rise of Internet Retailing
Changing Lifestyles Shift Consumers' Emphasis To the Kitchen and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2011-2016
Table 10 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 12 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 13 Distribution of Home and Garden by Format: % Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources

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