Home Furnishings in Turkey

 Published On: May, 2017 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF
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Current value growth of home furnishings continued to slow down in 2016, as a consequence of ongoing stagnation in the income levels of consumers. Due to a marked slowdown in the economy, an increasing number of consumers avoided extra expenses, such as replacing their indoor furniture, and volume sales declined significantly towards the end of the review period.

Home Furnishings in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME FURNISHINGS IN TURKEY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2011-2016
Table 2 Sales of Home Furnishings by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home Furnishings: % Value 2012-2016
Table 4 LBN Brand Shares of Home Furnishings: % Value 2013-2016
Table 5 LBN Brand Shares of Light Sources: % Value 2013-2016
Table 6 Distribution of Home Furnishings by Format: % Value 2011-2016
Table 7 Forecast Sales of Home Furnishings by Category: Value 2016-2021
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Zorlu Holding As in Home and Garden (turkey)
Strategic Direction
Key Facts
Summary 1 Zorlu Holding AS: Key Facts
Competitive Positioning
Summary 2 Zorlu Holding AS: Competitive Position 2016
Executive Summary
Home and Garden Registers Slow Value Growth in 2016
Fierce Price Competition Hampers Value Growth
Domestic Manufacturers Continue To Be Significant
Stronger Presence of Home and Garden Across Various Retail Channels
Positive Outlook for Home and Garden Over the Forecast Period
Key Trends and Developments
Worsening Economy Hinders Growth of Home and Garden
Sales Through Discounters and Internet Retailing Are on the Rise
Changing Consumer Trends Positively Affect Branded Product Sales
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Chart 1 Bernardo Paz San ve Dis Tic Ltd Sti: Bernardo, homewares and home furnishings retailing in Izmir
Chart 2 EHM Magazacilik San ve Tic AS: English Home, homewares and home furnishings retailing in Izmir
Market Data
Table 9 Sales of Home and Garden by Category: Value 2011-2016
Table 10 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 12 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 13 Distribution of Home and Garden by Format: % Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources

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