Home Improvement in Turkey

 Published On: May, 2017 |    No of Pages: 26 |  Published By: Euromonitor | Format: PDF
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Sales of do-it-yourself home improvement products were stagnant in 2016, as a sizeable proportion of consumers perceived such expenses as undesirable due to the affordable nature of professional services. As the majority of consumers in Turkey continued to prefer to pay someone to carry out their home improvement tasks rather than to do it by themselves, retail value sales of home improvement demonstrated slow growth of 2% in current terms and reached TRY4.8 billion in 2016.

Home Improvement in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME IMPROVEMENT IN TURKEY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2011-2016
Table 2 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 4 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 5 Distribution of Home Improvement by Format: % Value 2011-2016
Table 6 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Betek Boya Ve Kimya San As in Home and Garden (turkey)
Strategic Direction
Key Facts
Summary 1 Betek Boya ve Kimya San AS: Key Facts
Summary 2 Betek Boya ve Kimya San AS: Operational Indicators
Competitive Positioning
Summary 3 Betek Boya ve Kimya San AS: Competitive Position 2016
Koçtas Yapi Marketleri Ticaret As in Home and Garden (turkey)
Strategic Direction
Key Facts
Summary 4 Koçtas Yapi Marketleri Ticaret AS: Key Facts
Summary 5 Koçtas Yapi Marketleri Ticaret AS: Operational Indicators
Company Background
Chart 1 Koçtas Yapi Marketleri Ticaret AS: Koçtas in Izmir
Internet Strategy
Private Label
Summary 6 Koçtas Yapi Marketleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 7 Koçtas Yapi Marketleri Ticaret AS: Competitive Position 2016
Executive Summary
Home and Garden Registers Slow Value Growth in 2016
Fierce Price Competition Hampers Value Growth
Domestic Manufacturers Continue To Be Significant
Stronger Presence of Home and Garden Across Various Retail Channels
Positive Outlook for Home and Garden Over the Forecast Period
Key Trends and Developments
Worsening Economy Hinders Growth of Home and Garden
Sales Through Discounters and Internet Retailing Are on the Rise
Changing Consumer Trends Positively Affect Branded Product Sales
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Chart 2 Bernardo Paz San ve Dis Tic Ltd Sti: Bernardo, homewares and home furnishings retailing in Izmir
Chart 3 EHM Magazacilik San ve Tic AS: English Home, homewares and home furnishings retailing in Izmir
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 8 Research Sources

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