Homewares in Switzerland

 Published On: May, 2017 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
The trend towards entertaining friends and family at home contributed to a slightly better performance of homewares in 2016 compared to 2015. Nevertheless, the category posted a stagnant performance throughout 2016. Individuality and creativity are taking the place of exclusive and elegant dinner and table sets. As Swiss people become more interested in cooking, they are also becoming more interested in high-quality kitchen utensils and cookware. However, price promotions and loyalty programmes...

Homewares in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOMEWARES IN SWITZERLAND

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2011-2016
Table 2 Sales of Homewares by Category: % Value Growth 2011-2016
Table 3 Sales of Homewares by Material: % Value 2011-2016
Table 4 NBO Company Shares of Homewares: % Value 2012-2016
Table 5 LBN Brand Shares of Homewares: % Value 2013-2016
Table 6 Distribution of Homewares by Format: % Value 2011-2016
Table 7 Forecast Sales of Homewares by Category: Value 2016-2021
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2016-2021
Dkb Household Switzerland AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 1 DKB Household Switzerland AG: Key Facts
Competitive Positioning
Summary 2 DKB Household Switzerland: Competitive Position 2016
Kuhn Rikon AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 3 Kuhn Rikon AG: Key Facts
Competitive Positioning
Summary 4 Kuhn Rikon AG: Competitive Position 2016
Executive Summary
Home and Garden Sales Continue Downward Performance in 2016
Average Unit Prices of Home and Garden Products Continue To Decline
Ikea Dominates Sales in Highly Fragmented Home and Garden
Internet Retailing Registers Most Dynamic Performance
A More Optimistic Outlook for Home and Garden Sales Is Expected
Key Trends and Developments
Strong Swiss Franc Combined With Modest Economic Growth Results in Declining Home and Garden Sales
Home and Gardening Specialist Retailers Continue To See Erosion in Sales
Brand Polarisation Shapes Home and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2011-2016
Table 10 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 12 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 13 Distribution of Home and Garden by Format: % Value 2011-2016
Table 14 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources

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