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IKEAís unique business model has allowed for unprecedented world coverage in the highly fragmented home furnishings market. Its affordable yet contemporary offer largely insulates the company against slowing category growth in mature markets, while a strong brand offers opportunities in the emerging markets, albeit after adapting to local conditions. An improved online presence and enhanced customer experience through its food offer will only further benefit the company in both types of market.Inter Ikea Systems BV in Home and Garden (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in the Home and Garden market. The report examines the companyís performance by region and category, itís brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving successProduct coverage: Gardening, Home Furnishings, Home Improvement, Homewares. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Home and Garden market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
IntroductionStrategic EvaluationCompetitive PositioningMarket AssessmentHome Improvement and Gardening Storesbrand StrategyOperationsRecommendations