Gardening in the US

 Published On: May, 2017 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF
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Many US consumers, particularly Millennials, view gardening as a chore and hard work. However, gardens and outdoor space are valued, especially with the increasing popularity of the grow-your-own trend and the benefits of a living outdoor space. As the Baby Boomer generation ages and becomes less fit, they are more likely to outsource activities to lawn and garden contractors. Though Baby Boomers continue to be the gardening industryís largest consumer segment, Millennials are increasingly parti...

Gardening in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN THE US

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Scotts Miracle-gro Co, the in Home and Garden (usa)
Strategic Direction
Key Facts
Summary 1 Scotts Miracle-Gro Co, The: Key Facts
Summary 2 Scotts Miracle-Gro Co, The: Operational Indicators
Competitive Positioning
Summary 3 Scotts Miracle-Gro Co, The: Competitive Position 2016
Executive Summary
Home and Garden Posts Steady Growth in 2016
Licensing Partnerships Surge in Home Furnishings
Stanley Black & Decker Makes Waves in Home Improvement and Gardening
Internet Retailing Expands Rapidly in Home and Garden
Subdued Growth in Home and Garden Expected Over the Forecast Period
Key Trends and Developments
Economic Recovery Helps Buoy Home and Garden Growth in 2016
Internet Retailing Takes A Larger Share of the Home and Garden Market
Space-conscious Living Hits Homewares in the US
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources

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