Home Insecticides in Costa Rica

 Published On: May, 2015 |    No of Pages: 15 |  Published By: Euromonitor | Format: PDF
Additional line extensions and the penetration of new competitors within this category continued to set the pace of home insecticides development during 2014. Natural-based and safer formulations represent major positioning trends among players, who at the same time continued to increase their value-orientated proposals through larger promotional presentations and task-specific products. Such products include those designed to deal with specific insect infestations (particularly cockroaches and...

Home Insecticides in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2009-2014
Table 2 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 4 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 5 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
SC Johnson De Centroamerica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 1 SC Johnson de Centroamerica SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 SC Johnson de Centroamerica SA: Competitive Position 2014
Executive Summary
Moderate Volume Growth and Stable Unit Prices Characterise Home Care During 2014
Pricing and Brand Positioning Gain Momentum During 2014
International Manufacturers and New Category Entrants Characterise the Competitive Dynamics During 2014
Traditional Grocery Retailers and Modern Chained Outlets Become Equally Relevant for Most Players
Additional Segmentation, Based on Added Value and Value for Money Will Set the Pace Over the Forecast Period
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 13 Distribution of Home Care by Format: % Value 2009-2014
Table 14 Distribution of Home Care by Format and Category: % Value 2014
Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources


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