Home Care Market in India 2014

 Published On: Oct, 2014 |    No of Pages: 93 |  Published By: Netscribes (India) Pvt. Ltd | Format: PDF
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Home Care Market in India 2014 notes how the FMCG sector has become one of the most dominant sectors of the Indian economy, boosted by rising disposable income of urban and rural populations, removal of caps on foreign investments and aggressive expansion of distribution channels by companies. It analyzes in depth the home care market, a sub-set of the FMCG industry. From being associated with utility products such as detergent bars, liquid floor phenyls, bathroom acids and liquid blue, home care market in India has experienced tremendous transformation and growth in recent times. Growing health consciousness and rising health costs have opened the market for specialty home care products that are harsh on germs, dirt and insects but have a pleasing fragrance and are harmless to humans. Increase in media penetration across urban and rural areas and rise in organized retail has created tremendous awareness about home care products and extensive distribution channels for easy availability. Changing lifestyle has also led consumers to shift from indigenous home care solutions to products that are in line with global standards.

All these factors paved the way for companies to launch products that do more than just serving utility purposes, such as dish-washing gels, liquid detergents, specialist surface cleaners, combustible room deodorizers and gel-based insect repellents. However, in this dynamic and promising market, home care companies face challenges such as the rise of private labels from retail chains, federal regulation on the ingredients of products, depreciation of the Indian rupee, rise in input costs, constant product innovation to encounter competition and the ever-changing tastes and preferences of the Indian consumers.

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Slide 5: FMCG Industry – Overview, Market Size and Growth (Value-Wise; 2013-2020e), FMCG’s Contribution to GDP (2013)
Slide 6: FMCG Market Segmentation

Market Overview
Slide 7: Home Care Industry – Overview, Market Size and Growth (Value-Wise; 2013-2018e)

Slide 8: Segmentation – Summary
Slide 9: Fabric Wash Segment – Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Slide 10: Utensil Cleaners Segment – Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Slide 11: Surface Cleaners Segment – Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Slide 12: Air Care Segment – Overview, Market Size and Growth (Value-Wise; 2013-2018e)
Slide 13: Home Insecticides Segment – Overview, Market Size and Growth (Value-Wise; 2013-2018e)

Supply Chain
Slide 14-15: Home Care Market – Supply Chain

Slide 16: Export of Home Care Products – Overview, Total Exports (Value-Wise; 2011 – 2014), Country-Wise Exports Segmentation (2013, 2014)
Slide 17: Product-Wise Exports Segmentation (2013, 2014)
Slide 18: Import of Home Care Products – Overview, Size (Value-Wise; 2011 – 2014), Country-Wise Imports Segmentation (2013, 2014)
Slide 19: Product-Wise Imports Segmentation (2013, 2014)

Drivers & Challenges
Slide 20: Drivers & Challenges – Summary
Slide 21-27: Drivers
Slide 28-30: Challenges

Government Initiatives
Slide 31-32: Bureau of Indian Standards regulations

Slide 33: Trends – Summary
Slide 34-39: Key Trends

Competitive Landscape
Slide 40: Porter’s Five Forces Analysis
Slide 41: Competition – Summary
Slide 42-46: Competitive Benchmarking (FY 2014)
Slide 47-74: Major Public Players
Slide 75-90: Major Private Players

Strategic Recommendations
Slide 91: Strategic Recommendations

Slide 92: Key Ratios Description
Slide 93: Sources of Information

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