Home Furnishings in South Africa

 Published On: Jun, 2016 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
South Africaís poor economic performance and rising cost of living resulted in challenging operating environments, with mass South Africans facing increased pressure on disposable incomes. Many individuals continue to struggle to meet daily expenses and rely heavily on credit. Faced with such conditions, mass consumers sought value offerings when purchasing home furnishings in 2015.

Euromonitor International's Home Furnishings in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME FURNISHINGS IN SOUTH AFRICA
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2010-2015
Table 2 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 4 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 5 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 6 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 7 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Cadac (pty) Ltd in Home and Garden (south Africa)
Strategic Direction
Key Facts
Summary 1 Cadac (Pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Cadac (Pty) Ltd: Competitive Position 2015
Executive Summary
Subdued Economic Climate
Value Proposition Remains Important
Tough Competition Drives Home and Garden Performance
Home and Garden Specialist Retailers Remains the Dominant Distribution Channel
Marginal Positive Performance Expected in Forecast Period
Key Trends and Developments
South Africa's Economy Is Subdued
Value Propositions Remain Relevant
New Distribution Models in Home and Garden
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources
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