Gardening in Spain

 Published On: May, 2017 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
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2016 outperformed the review period, when gardening was affected by the negative economic situation, strong price competition (which led to a steep decline in unit prices) and the increase of VAT from 10% to 21%. In 2016 the increasing interest shown by younger consumers in gardening led to the expansion of the consumer base, which together with the stabilisation of economic conditions and the expansion of the retail network, especially through numerous new openings by Leroy Merlin, drove growth...

Gardening in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN SPAIN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Leroy Merlin España Sl in Home and Garden (spain)
Strategic Direction
Key Facts
Summary 1 Leroy Merlin España SL: Key Facts
Summary 2 Leroy Merlin España SL: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Leroy Merlin España SL: Private Label Portfolio
Competitive Positioning
Summary 4 Leroy Merlin España SL: Competitive Position 2016
Executive Summary
Recovery in Consumer and Housing Demand, in Tandem With Rising Interest in DIY
the Competitive Environment Sees Concentration and Brand Awareness Rises
Flurry of Activity in the Retail Environment
Spaniards' Ongoing Interest in Investing in Their Homes Will Drive Sales
Key Trends and Developments
Instability Affects the Spanish Economy and Jeopardises Stronger Demand in Home and Garden
Retailers in A Transformation Phase
Millennials' New Living Conditions Change the Nature of Demand in Home and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 5 Research Sources

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