Home Insecticides in Germany

 Published On: Apr, 2015 |    No of Pages: 16 |  Published By: Euromonitor | Format: PDF
Even though the fairly mild winter in 2014 and the early onset of warm temperatures offered strong potential for volume growth in home insecticides during the first half of the year, volume sales of home insecticides declined by 1% over the course of the year. Nevertheless, growing consumer demand for high quality products, especially within spray/aerosol insecticides and other home insecticides, not only increased average unit prices in those categories, but also supported overall positive...

Euromonitor International's Home Insecticides in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2009-2014
Table 2 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 5 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 6 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Executive Summary
Growing Competition Slows Value Sales Growth in 2014
Demand for Convenience Major Driver of Sales
Local Player Werner & Mertz Does Well Thanks To Its Green Credentials
Product Variety and Price Levels Determine the Performance of Distribution Channels
Current High Standards Limit Potential for Future Growth
Key Trends and Developments
Help Wanted - Demographics and Consumer Lifestyles Impact Home Care Positively
Quality Beats Quantity As Consumer Lifestyle Trends Drive Demand for Sophisticated Products
Sustainability Is Not for Everyone: the Impact of New Regulations on the Competitive Landscape
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources

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