Home Insecticides in Brazil

 Published On: Jan, 2017 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
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The arrival of the Zika virus was one of the most discussed news topics in Brazil during the first half of 2016. The association of the virus with microcephaly was particularly alarming for local consumers, with many hurriedly stocking up on home insecticides products to ensure their families were protected. Public concern subsided somewhat over the second half of the year as Brazilians became more knowledgeable about the virus and its consequences.

Home Insecticides in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME INSECTICIDES IN BRAZIL

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2011-2016
Table 2 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
Table 4 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 5 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 6 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators 2014-2016
Competitive Positioning
Summary 3 Bombril SA: Competitive Position 2016
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser (Brasil) Ltda: Key Facts
Competitive Positioning
Summary 5 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2016
Executive Summary
Home Care Continues To Develop Positively Despite Challenging Economic Scenario
Intensive Promotional Activity Helps To Sustain Demand for Home Care Products
Cheaper Brands From Smaller Players Gain Ground in Home Care
Warehouse Clubs Remains the Most Dynamic Distribution Channel in Home Care
Reasonably Positive Performance Projected for Home Care Over the Forecast Period
Key Trends and Developments
Trading Up and Trading Down Evident Across Different Home Care Categories
More Home Care Companies Turn To Fragrance As A Way To Attract Consumers
Penetration of Liquid Detergents Continues To Improve in Brazil, Albeit Gradually
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources

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