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Home insecticides are becoming an important household item for Brazilians and
continue to gain relevance in the local market. Media coverage regarding recent
epidemics, especially for the Dengue and the Zika viruses in the country at the
end of 2015, has raised flags for consumers, who started to seek ways to avoid
falling prey to such diseases.
Home Insecticides in Brazil market report offers a comprehensive guide to the
size and shape of the market at a national level. It provides the latest retail
sales data (historic date range), allowing you to identify the sectors driving
growth. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market - be they new product
developments, packaging innovations, economic/lifestyle influences, distribution
or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils,
Other Home Insecticides, Spray/Aerosol Insecticides.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.
Table 1 Sales of Home Insecticides by Category: Value 2010-2015
Table 2 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 4 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 5 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 6 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth
Bombril SA in Home Care (brazil)
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators
Summary 3 Bombril SA: Competitive Position 2015
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Summary 4 Reckitt Benckiser (Brasil) Ltda: Key Facts
Summary 5 Reckitt Benckiser (Brasil): Competitive Position 2015
Homecare Maintains Growth Despite General Market Deceleration
Segmentation and Greater Promotional Activity Underpin Growth
Brazilian Home Care Environment Increasingly Fragmented, Private Labels Gain
Cash and Carry Channel Increases Relevance for Home Care
Homecare Expected To See Slower Growth Over Forecast Period
Key Trends and Developments
Decline in Purchasing Power Leads To Increased Promotion of Home Care
Will Brazil Ever Shift From Hand Dishwashing To Automatic Dishwashing?
Consumers Rely More on Bulk Shopping Through Cash and Carry for Home Care
Table 8 Households 2010-2015
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 6 Research Sources