Home Insecticides in Denmark

 Published On: Jan, 2016 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
Home insecticides are perceived as harmful by many Danish consumers. The general perception is that products containing many chemicals are dangerous to both the environment and consumer health. Many Danish consumers are therefore reluctant to use home insecticides which contain high amounts of chemicals, such as sprays/aerosols, as they are concerned about the consequences for their children, themselves and the environment.

Euromonitor International's Home Insecticides in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME INSECTICIDES IN DENMARK

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2010-2015
Table 2 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 4 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 5 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 6 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Matas A/S: Key Facts
Summary 2 Matas A/S: Operational Indicators
Internet Strategy
Summary 3 Matas A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 5 Matas A/S: Competitive Position 2015
Executive Summary
Home Care Value Sales Decline in 2015
Allergy-friendly and Sustainability Trends Drive Home Care
Leading International Players Yet To Adapt To the Current Allergy-friendly and Sustainability Trends
Discounters Continue To Take Share From Supermarkets and Hypermarkets
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Sustainability and Allergy-friendly Trends Continue
Private Label Continues To Expand
Danish Consumers' Laundry Habits Are Slowly Changing
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources

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