Home Care in Russia

 Published On: Jan, 2016 |    No of Pages: 70 |  Published By: Euromonitor | Format: PDF
Home care had to face the new economic reality in 2015 as Russia’s economy entered recession, which is anticipated to last into 2016. The industry was showing signs of recovery from the economic crisis of 2009. However, the strong depreciation of the national currency and other economic problems caused by geopolitical turmoil hampered home care’s performance. Although 2014 was recognised as a year of high consumer activity, this trend changed in 2015 as the real incomes of Russians started...

Euromonitor International's Home Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HOME CARE IN RUSSIA
 
LIST OF CONTENTS AND TABLES
 
Executive Summary
Economic Recession Hits Home Care in Russia
Changes in Home Care Purchasing Decisions
Domestic Players Develop Fast in 2015
Modern Retailing Continues Its Expansion
Economy Segment Gains Popularity
Key Trends and Developments
Russia's Economy Enters Recession
Shift Towards Basic Products
Home Care Sales Hit by Economic Difficulties in Russia's Regions
City Key Trends and Developments
Moscow
St Petersburg
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 Forecast Sales of Home Care by City: Value 2015-2020
Table 12 Forecast Sales of Home Care by City: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Arnest Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 2 Arnest OAO: Key Facts
Summary 3 Arnest OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Arnest OAO: Competitive Position 2015
Nefis Cosmetics Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 5 Nefis Cosmetics OAO: Key Facts
Summary 6 Nefis Cosmetics OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Nefis Cosmetics OAO: Competitive Position 2015
Nevskaya Kosmetika Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 8 Nevskaya Kosmetika OAO: Key Facts
Summary 9 Nevskaya Kosmetika OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Nevskaya Kosmetika OAO: Competitive Position 2015
Stupinskiy Khimicheskiy Zavod Zao in Home Care (russia)
Strategic Direction
Key Facts
Summary 11 Stupinskiy Khimicheskiy Zavod ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Stupinskiy Khimicheskiy Zavod ZAO: Competitive Position 2015
Upeco Ooo in Home Care (russia)
Strategic Direction
Key Facts
Summary 13 Upeco OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Upeco OOO: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of Air Care by Category: Value 2010-2015
Table 14 Sales of Air Care by Category: % Value Growth 2010-2015
Table 15 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 16 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 17 NBO Company Shares of Air Care: % Value 2011-2015
Table 18 LBN Brand Shares of Air Care: % Value 2012-2015
Table 19 Forecast Sales of Air Care by Category: Value 2015-2020
Table 20 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 21 Sales of Bleach: Value 2010-2015
Table 22 Sales of Bleach: % Value Growth 2010-2015
Table 23 NBO Company Shares of Bleach: % Value 2011-2015
Table 24 LBN Brand Shares of Bleach: % Value 2012-2015
Table 25 Forecast Sales of Bleach: Value 2015-2020
Table 26 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 27 Household Possession of Dishwashers 2010-2015
Category Data
Table 28 Sales of Dishwashing by Category: Value 2010-2015
Table 29 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 30 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 31 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 32 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Home Insecticides by Category: Value 2010-2015
Table 35 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 36 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 37 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 38 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 39 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 40 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 41 Sales of Polishes by Category: Value 2010-2015
Table 42 Sales of Polishes by Category: % Value Growth 2010-2015
Table 43 NBO Company Shares of Polishes: % Value 2011-2015
Table 44 LBN Brand Shares of Polishes: % Value 2012-2015
Table 45 Forecast Sales of Polishes by Category: Value 2015-2020
Table 46 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Surface Care by Category: Value 2010-2015
Table 48 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 49 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 50 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 51 NBO Company Shares of Surface Care: % Value 2011-2015
Table 52 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 53 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 54 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 55 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 56 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Toilet Care by Category: Value 2010-2015
Table 58 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 59 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 60 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 61 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 62 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020

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