Home Improvement in Hong Kong, China

 Published On: May, 2017 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
Perception of DIY is low in Hong Kong as consumers use professional services for interior design and renovation. Children are encouraged to focus on academic excellence and pursue an office job upon graduation. Hong Kong people therefore lack the necessary expertise to do DIY jobs. At best, they can do simple tasks such as painting the wall. Busy lifestyles saw consumers turn to professionals for convenience.

Home Improvement in Hong Kong, China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HOME IMPROVEMENT IN HONG KONG, CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2011-2016
Table 2 Sales of Home Improvement by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Home Improvement: % Value 2012-2016
Table 4 LBN Brand Shares of Home Improvement: % Value 2013-2016
Table 5 Distribution of Home Improvement by Format: % Value 2011-2016
Table 6 Forecast Sales of Home Improvement by Category: Value 2016-2021
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Dairy Farm International Holdings Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Dairy Farm International Holdings Ltd: Key Facts
Summary 2 Dairy Farm International Holdings Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Dairy Farm International Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Dairy Farm International Holdings Ltd: Competitive Position 2016
Techtronic Industries Co Ltd in Home and Garden (hong Kong, China)
Strategic Direction
Key Facts
Summary 5 Techtronic Industries Co Ltd: Key Facts
Summary 6 Techtronic Industries Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Techtronic Industries Co Ltd: Competitive Position 2016
Executive Summary
Home and Garden Posts Slower Current Value Growth in 2016 Than in 2015
DIY and Gardening Remains Niche
Competitive Landscape Is Fragmented
Homewares and Home Furnishing Stores Continues As the Leading Channel
Home and Garden Is Expected To Continue Growing
Key Trends and Developments
Home and Garden Is Inhibited by An Overheated Property Market Despite Stable Economic Conditions
Retail Channel for Home and Garden Remains Stable
Competitive Landscape Continues To Be Fragmented
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources

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