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The future of the global industry might be epitomised in Western Europe, where once powerful smoking cultures are shrinking, with cigarette volumes driven down by higher prices, public smoking bans, greater health consciousness and the practice of smoking being gradually demonised and marginalised. Pricing strength has always been the saving grace but things are changing here too. Tobacco in Western Europe global briefing offers an insight into to the size and shape of the Tobacco market, highlighting major industry trends and categories as well as the factors affecting operating environment. It identifies the leading companies and brands, offers impartial, strategic analysis of key factors influencing the market - be they new product developments, legislative restrictions or pricing influences. Forecasts illustrate how the market is set to change and where it is headed.Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Tobacco market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
IntroductionRegion and Country HighlightsSmoking PrevalenceLegislation OverviewPriceCigarettes InnovationIllicit TradeCompanies and Brand StrategiesSmoking TobaccoCigarsDistributionProspectsDefinitions